With the rising recognition of online fantasy sports activities platforms (OFSPs) in India, over 64 % users have strongly agreed that they’re completely happy with their overall experience of collaborating in OFSPs, the report “Building a Sporting Culture in India through Online Fantasy Sports,” revealed by Koan Advisory Group mentioned. The report is predicated on findings from an online survey of roughly 7,300 OFSP users from 29 states/UTs throughout India about their experience of collaborating in online fantasy sports activities contests and its impression on their engagement with sports activities.
According to the report, a big majority amongst these respondents asserted that OFSPs encourage them to discover new sports activities, leagues, and gamers, and made sports activities consumption extra attention-grabbing and gratifying. For occasion, 54.94 % of the survey respondents strongly agreed that their data of sports activities elevated, and the same share strongly agreed that they started watching new sports activities after collaborating in online fantasy sports activities contests. While cricket continues to drive consumer engagement with OFSPs, the share of consumer engagement with different sports activities similar to soccer, kabaddi, handball, volleyball, and basketball is step by step rising.
The report additional highlighted that users commonly observe participant efficiency statistics from earlier matches so as to construct their group for fantasy sports activities contest. Over 70 % of respondents strongly agreed that checking these statistics and doing related analysis made a big distinction in their fantasy sports activities experience, the report famous. Moreover, user engagement just isn’t solely restricted to sports activities or groups, but additionally extends to interactions with different sports activities followers by means of social media. Close to 60 % of the respondents started actively partaking with like-minded sports activities followers after collaborating in online fantasy sports activities platforms.
Interestingly, OFSPs may assist mitigate the unfavorable impression of the Covid-19 pandemic on sports activities engagement. While ticketing and sponsorship revenues from dwell occasions are decrease, viewers engagement on OFSPs might help keep the worth propositions for sports activities federations and leagues. The survey revealed that roughly 67 % of the respondents strongly agreed that watching sports activities grew to become extra attention-grabbing and felt that collaborating in fantasy sports activities contests is a singular approach of partaking with the groups and sports activities they love.
Finally, the report famous that OFSPs are evolving into more and more immersive experiences, and shoppers are central to the ecosystem as they generate information and may affect their personal and different users’ experiences. OFSP participation cultivates deep sports activities fan curiosity in new sports activities sooner than different engagement channels may.