Adwoa Aboah and John Hardy go method again. Aboah has been the face of the Bali-based jewellery line for 4 years, however posing for his or her advertisements wasn’t sufficient for the proficient multihyphenate. In 2018 Aboah channeled her distinctive model into her first AA x JH capsule for the model, turning her lifelong curiosity in jewelry and numerous creative inspirations into wearable artwork. Now she’s releasing spherical two with the aptly named Mad Love collection. Exploring the facility of connection at its most radical, inclusive, and genuine, the collaboration hits shops and the John Hardy web site in the present day. Featuring a sublime interpretation of the guts motif rendered silver and 14K gold chainlinks, it takes the acquainted image of romance and reimagines it for 2021.
For Aboah, engaged on this specific launch was significant, each for the artistic freedoms it supplied her and the way it constructed on her present collaboration with the John Hardy group. “Personally, it’s a dream to work like this,” she shared from London. “As a model, something I’ve always strived for is being more creatively involved. As this was our second collection, it felt perfect because I was given the space and trust to do what I wanted.”
Even earlier than she started the design course of, Aboah had a number of key themes in thoughts. An avid collector of jewellery, she discovered herself drawn to items with knots, rope detailing, and hearts—a logo she loved sufficient to include into her physique artwork. “Whether it be in doodles or the tattoos I have, the heart repeats itself a lot of things I do,” says Aboah, who notes the particular significance the image has in Gurls Talk, the community-led non-profit for younger ladies’s psychological well being that she launched in 2015. “It’s how I sign off letters or [something] I say at the end of phone calls and texts, so naturally it worked.”
Layering upon hearts and chains seems simple, however there’s an artwork to creating all of it work collectively. For Aboah, who repeatedly mixes metals, textures, and eras inside her jewellery assortment, it’s all about discovering what makes you are feeling most snug and taking part in round with contrasts. “I hope to see people mix these pieces in with everything they own already,” she says. “It looks best stacked with your other favorites whether you’re wearing gold or silver. I love the juxtaposition between something wonderful and handcrafted with a [costume] piece you may have found a little shop somewhere.”
Designing a set through the whirlwind of 2020 meant discovering methods to remain centered and inventive whereas residing with the coronavirus pandemic’s realities. Used to an in-demand mannequin’s nomadic life, Aboah discovered adjusting to the brand new regular of life led indoors took time. “So much of my work over the years has been dependent on being around people,” she says. “Though actually, it can [also] be quite lonely because I’ve spent so much of that time traveling. This idea of working from home has been interesting; I’ve had to figure out a routine for myself.” Her every day observe contains train, self-care, and connecting along with her viewers by way of a model new medium: podcasts. “Doing the Gurls Talk podcast has been a saving grace,” says Aboah. “It’s something where I have to show up a few times a week, and that sounds simple, but little things like having a shower, putting a little moisturizer on, or being kind to myself all help.”
To that finish, Aboah is wanting ahead to seeing what 2021 has to supply. After designing a set, increasing Gurls Talk, and even buying her first dwelling, she’s prepared for what’s subsequent. “I love to work and put all my attention into a project,” says Aboah. “It’s amazing to be the face of a brand, but It feels different to look at an image of yourself and know that you were creatively involved [in the products] that you’re showcasing.”