AkzoNobel appoints Mullen Lintas as its creative agency in India

Mullen Lintas will be conceptualising and executing an effective communication strategy for Dulux in IndiaMullen Lintas can be conceptualising and executing an efficient communication technique for Dulux in India

AkzoNobel, the worldwide paints and coatings firm, has lately appointed Mullen Lintas as its creative agency in India. Mullen Lintas’ mandate is to ship on the expansion goals and enterprise alternatives within the Indian subcontinent area.

AkzoNobel’s portfolio of manufacturers – together with Dulux, International, Sikkens and Interpon – is trusted by clients across the globe. The firm has appointed Mullen Lintas as its creative agency, which can be conceptualising and executing an efficient communication technique for Dulux in India. Mullen Lintas, part of MullenLowe Lintas Group has been identified for its challenger strategy and creative work throughout a number of classes.

The challenges for the model are clearly minimize out on this extremely aggressive class with many new entrants additionally within the fray, Hari Krishnan, chief govt officer, Mullen Lintas stated. “It’s a great opportunity for us at Mullen Lintas to deploy our ‘Challenger’ philosophy and deliver an unfair share of attention for the brands in the AkzoNobel portfolio,” he added additional.

“We were impressed with the category understanding and the creative acumen of Mullen Lintas to understand our consumer value proposition. We look forward to a strong and effective long-term partnership with them to further strengthen our portfolio in the Indian market,” Rajiv Rajgopal, managing director, AkzoNobel India stated on the affiliation with the agency.

AkzoNobel had lately introduced the appointment of MullenLowe Group as its creative associate for his or her world advertising organisation primarily based in Amsterdam. MullenLowe Group’s UK workplace will run the worldwide hub with regional help from the totally different native nation places of work. While the community can be answerable for world model technique and communications, the nation places of work will craft the technique and communication tailor-made meaningfully for the regional market and its audiences.

Read Also: FoxyMoron names Dhruv Warrior as national creative director

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