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Amazon rolls out Rs 89 ‘made for India’ mobile-only subscription plan to take on Netflix

Prime Video Mobile Edition, Amazon, AirtelPrime Video Mobile Edition is unique to Airtel prospects, not less than to start with.

Amazon on Wednesday launched Prime Video Mobile Edition, a made for India mobile-only subscription plan to take on rival Netflix. Priced at Rs 89, Prime Video Mobile Edition undercuts Netflix when it comes to affordability however there’s a catch. Prime Video Mobile Edition is unique to Airtel prospects, not less than to start with, whereas Netflix affords an analogous service—for Rs 199/month—to everyone.

“We believe that the Mobile Edition plan will further accelerate Prime Video’s adoption in India and allow an even larger number of customers to access our popular entertainment content,” Gaurav Gandhi, Director and Country General Manager, Amazon Prime Video India mentioned, including “we are happy to collaborate with Airtel as our first partner in India for Prime Video Mobile Edition.”

As a part of the ‘partnership’ present Airtel pre-paid prospects can avail a 30-day free trial of Prime Video Mobile Edition by signing up to Amazon from the Airtel Thanks app.

Also Read Samsung TV Plus ‘100% free’ OTT streaming service coming to India in 2021

Post the free trial interval, potential subscribers could have two choices. They can proceed to use the service by means of pre-paid recharges beginning at a worth of Rs 89/month—that is ‘introductory’ which implies it could be topic to change later. The Rs 89 ‘recharge’ may also embody 6GB further knowledge. Airtel may also supply a Rs 299 pack bundling Prime Video Mobile Edition with limitless calls and 1.5GB day by day knowledge. Both Rs 89 and Rs 299 plans could have a validity of 28 days.

Like Netflix’s Rs 199 mobile-only plan, Amazon’s Prime Video Mobile Edition will help one concurrent stream/person and can permit customers to view content material in customary definition (480p) high quality throughout cell and tablets (one cell/one pill at a time). It isn’t instantly clear if downloads and casting can be allowed—Netflix permits downloads however no casting.

Airtel can also be concurrently launching Rs 131 and Rs 349 recharge packs for what it’s calling the ‘complete’ Prime Video expertise. While the Rs 131 pack will give customers entry to a 30-day Amazon Prime membership, the Rs 349 pack may also embody limitless calling and 2GB day by day knowledge for a interval of 28 days. Prime membership from Amazon prices Rs 129 monthly or Rs 999 per yr in India.

Also Read Netflix to offer exclusive “free” all-access to non-members in India starting December 5

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