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Apple AirPods Accounted for Half of Total TWS Sales in 2020: Report

Apple AirPods had a commanding lead in the true wi-fi stereo (TWS) earphones phase in 2020, a brand new report reveals. Overall TWS gross sales noticed a big progress of practically 90 p.c final yr, and a majority of these TWS earbuds bought have been from Apple. While the report doesn’t specify the fashions, these numbers presumably embrace each the Apple AirPods and the Apple AirPods Pro gross sales. Apple has to this point launched two generations of AirPods and one technology of AirPods Pro. Xiaomi adopted Apple to return in second, however with considerably decrease gross sales.

The report by Strategy Analytics says that TWS market grew by practically 90 p.c in 2020 and that the worldwide Bluetooth headset gross sales have been over 300 million items in the final yr. The TWS market was dominated by Apple’s AirPods accounting for nearly 50 p.c of the overall TWS gross sales. These presumably embrace the Apple AirPods, each first and second technology, in addition to Apple AirPods Pro that have been launched in 2019.

The graph reveals that Xiaomi was second in line however with a considerably decrease gross sales share in 2020. Samsung, Huawei, Realme, JBL, and Oppo adopted subsequent in descending order of gross sales.

Ken Hyers, Director at Strategy Analytics, identified that Apple may see its commanding lead shrink as a result of of the competitors from Xiaomi, Samsung, and Huawei in 2021. Brands equivalent to Bose, Beats, Jabra, OnePlus, and others accounted for very small volumes, in accordance with the report.

“Apple maintained a commanding lead in the TWS segment in 2020, but its commanding share is shrinking as competition intensifies. Strong competition is expected from Xiaomi, Samsung, and Huawei in 2021. The TWS headset market is already hugely overcrowded and despite a strong sales outlook, there will inevitably be consolidation in the years ahead,” Hyers stated.

Hyers additionally stated that the demand for Bluetooth headsets slowed down briefly throughout the first half of the yr because of the pandemic, however the second half of the yr noticed a robust rebound. “The Work From Home shift benefitted the entire Bluetooth headset category in terms of sales volume growth,” he added.

What would be the most enjoyable tech launch of 2021? We mentioned this on Orbital, our weekly expertise podcast, which you’ll subscribe to by way of Apple Podcasts, Google Podcasts, or RSS, download the episode, or simply hit the play button beneath.


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