Apple Event 2021: Netizens can’t keep calm as RD Burman’s ‘Dum Maro Dum’ inspired tune plays in iPhone 13 launch video

Apple has always been synonymous with evolution ever since Apple Inc was first established on April 1, 1976. After several months of speculations and leaks, on Tuesday, Apple unveiled several products during their September event including the iPhone 13,  Apple Watch Series 7, an all-new iPad mini, among others. 

However, apart from the products, what caught’s everyone’s attention was when, at the start of the promotion video, the popular Bollywood song ‘Dum Maro Dum’ by Asha Bhosle and RD Burman started playing. 

Netizens were quick to point out that the popular Hindi song was played in the background while keynote speakers presented the newly announced iPhone 13 and other products, including the time the company’s CEO Tim Cook arrived on stage. The song was originally released in 1971 and produced by singer Asha Bhosle and RD Burman, was used for nearly 10 seconds. 

The Twist – For those who are unaware, the actual song was ‘Work All Day’ by Footsie.

Nonetheless, Indians were excited to hear the tunes of the iconic Bollywood song play and had a field day on Twitter about it. “Did they just use the Dum Maro Dum soundtrack in the Apple launch event or did I just discover that this soundtrack is also borrowed,” said one Twitter user.

Apple loves R D Burman. After the burning train theme for the iPhone X Advt. they picked Dum Maro Dum this time. Anyways who doesn’t love RD #Apple #RDBurman,” another user noted.

Meanwhile, the new iPhone 13 and iPhone 13 mini includes a smaller notch allowing for more display area. The notch is 20 percent smaller, and the new Super Retina XDR display is 28 percent brighter with 1200 nits peak brightness.

The iPhone 13 features a 6.1-inch Super Retina XDR display. Additionally, the iPhone 13 sports a new A15 Bionic chipset under the hood, which Apple says is up to 50 percent faster than the leading rival chips and offers up to 30 percent better graphical performance.

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