Broad River Retail will invest over $4 million to open a two-in-one Ashley Furniture retail store in the Charlotte region.
Broad River Retail will open its 32nd Ashley furniture store at 815 E. Innes St. in Salisbury, the company said in a news release. Broad River Retail is an independently owned and operated Ashley Store licensee based in Fort Mill, S.C.
The dual-concept Ashley will include a traditional and outlet store in part of a former Kmart, Broad River Retail said. The store is expected to open next spring.
The multimillion-dollar investment in Rowan County is Broad River Retail’s largest redevelopment, according to the company. “This is a monumental moment for Broad River Retail,” company President and CEO Charlie Malouf said in a statement.
The news comes just weeks after Ashley Furniture Industries, based in Wisconsin, announced 117 layoffs as it closed its Statesville distribution center to consolidate operations at its manufacturing plant in Advance, The Charlotte Observer previously reported. Many of the employees accepted new jobs in Advance.
About the new Ashley store and outlet
The 45,000-square-foot store will showcase Ashley’s latest store design, according to Broad River Retail. The company will hire about 20 full- and part-time workers.
The project includes improvements to the overall structure of the building and upgrades to the exterior, Chief Operating Officer Manny Rodrigues said in a statement. Broad River Retail is working with Luttman Architecture.
Innes Street Station shopping center is near Interstate 85. Salisbury is about 40 miles northeast of Charlotte.
About Broad River Retail
Founded in 2003, Broad River Retail has 27 Ashley stores in North Carolina, South Carolina and Georgia, plus four Ashley Outlets.
Broad River Retail has six other dual-concept Ashley stores, including in University City in Charlotte. Others are in Wilson and Four Oaks in North Carolina, Spartanburg and Anderson in South Carolina and Augusta, Georgia.
The privately held company has over 900 employees at its stores, three distribution centers, and two corporate campuses.