‘Beats other butters’: Like Army, Amul shares excitement on BTS upcoming single ‘Butter’

BTS or Bangtan Soneyeondan (Bullet Proof Scout Boys) is a seven-member Korean Pop group. It debuted in 2013 underneath Big Hit Entertainment and has gained immense reputation ever since. In 2020 the band received nominated for Grammy Awards for his or her music, ‘Dynamite‘. 

They lately received featured on Amul’s new topical ‘Butters‘. The topical options septet RM, Jin, Suga, J-Hope, Jimin, V and Jungkook, taking bread and butter from a plate held by the Amul lady. The caption reads, “#Amul Topical: Korean band announces single ‘Butter‘!” The tagline on the caricature says “Beats other butter” and “K-pop it onto bread”. 

This announcement was made on April 26, 2021, BTS went reside for an hour. The reside present was an animation of a yellow dice of butter towards a yellow background, the animation was accompanied by background music which was a portmanteau of noises occurring within the kitchen. Towards the tip, the butter melts right into a heart-shaped blob and the video ends with the textual content, ‘Butter‘. The single is about to launch on May 20, 2021. It goes to be the second music in English by the band.

After they launched this clip, social media went berserk, and the Indian followers on Twitter flooded the platform with a number of requests for a collaboration of Amul X BTS. One fan showcased the excitement with the band members photoshopped on the Amul butter packet.

One fan wrote, “The entire fandom While waiting melting butter…..#btsiscoming. South Korean band BTS will release their new single ‘Butter’ on May 21. The song is their second English single following ‘Dynamite’. BTS collaboration with Amul butter the taste of India. #Amul #Butter”

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