This capsule, obtainable from March 1, is being launched at a time when style is awakening to the attraction, and performance, of out of doors attire. Long walks have changed abroad journey for a lot of throughout the pandemic, and nearly every little thing Fjällräven makes has one thing to do with trekking. Occasionally style crosses paths with the corporate’s merchandise, but it surely’s not a lot as a result of the merchandise themselves have modified, reasonably the notion of them has.
Anderson and crew don’t stress about developments; they’re too busy, and targeted on Fjällräven’s missions. Since its founding in 1960, one of the goals of the model has been, says Anderson, “to inspire people to move from their homes in the city and go outdoors in parks and eventually to go further out in nature.” To that finish, he explains, the corporate makes items that work in on a regular basis life and within the wilds. Basically the identical parka that retains you heat in a blizzard will do the identical on a wintry bodega sprint—and that must be the case if it have been designed in 1970, 1990, or 2010.
The Samlaren vary contains up to date variations of basic jackets for women and men, a cap, Kånkens, and totepaks. Most items function color-blocking, an method that permits even small remnants of cloth to be upcycled, and all are as enjoyable as they’re purposeful. “We allowed ourselves to be a bit more playful on these products,” admits Anderson. It reveals.