Business

Blue Heaven Cosmetics’ new campaign attempts to re-frame the make-up category

The integrated campaign is already live across television, digital and radioThe built-in campaign is already dwell throughout tv, digital and radio

Blue Heaven Cosmetics has just lately launched an promoting campaign. Conceived by Lowe Lintas Bangalore, the built-in campaign goals to construct a join with its goal group and attempts to re-frame the make-up class. The built-in campaign is dwell throughout tv, digital and radio.

The minute-long movie brings out the model’s proposition – Don’t miss any alternative to categorical your stunning self. The movie is rooted in the perception that despite the fact that every day could seem boring or predictable, it’s crammed with potential; that every second will be a possibility to categorical oneself to the fullest.

Over the final 45 years Blue Heaven has enabled Indian girls to categorical their magnificence via its vary of make-up merchandise, Amit Chopra, chief government officer and managing director, Blue Heaven Cosmetics mentioned. “Today, makeup is more than an occasional phenomenon, and Indian women are celebrating their beauty in everyday micro moments. Our new campaign, “O Beauty Beauty”, is an ode to these stunning girls who make the most of their on a regular basis life. Lowe Lintas understood the pulse of our prospects and helped us join higher with them. We imagine that the new campaign will assist us ship not only a nice commercial however efficient enterprise outcomes,” he added additional.

For Puneet Kapoor, regional inventive officer, Lowe Lintas, the movie is an ode to the tens of millions of uncrowned and unsung magnificence queens present in each locality and pin-code of the nation. “It celebrates the expression of the most spirited everyday moments in their lives,” he acknowledged.

Lowe Lintas is a full-service inventive company of MullenLowe Lintas Group, delivering advertising options throughout model consulting, design, digital advertising, experiential advertising, media planning and shopping for, PR, video content material and voice options. The company lends its branding, inventive and omnichannel experience to a number of shoppers in India and the Asia-Pacific together with HUL (for which the company handles over 35 manufacturers), Axis Bank, Britannia, Flipkart, Google, MRF, Tanishq amongst others.

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