FOOD & RECIPES

Bomb Pop partners with Crush soda on new frozen treats

LE MARS, IOWA — Wells Enterprises, Inc. has collaborated with Keurig Dr Pepper to debut Bomb Pop Crush ice pops, combining Wells’ Bomb Pop brand with Keurig Dr Pepper’s Crush soda brand.

Each Bomb Pop Crush ice pop features three layers of Crush soda flavors: grape, strawberry and orange. The treats contain 40 calories and 7 grams of sugar per pop.

“We’re ecstatic that everyone can now enjoy the iconic flavor of Crush Soda, now in a frozen form just in time for summer,” said Whitney Gates, brand manager for Crush. “Working with Bomb Pop to bring our flavors to life in one of their beloved ice pops was a blast, and we can’t wait for our fans to have another fruity and refreshing way to enjoy their favorite soda on the go.”

Crush is the latest brand to partner with Bomb Pop, joining the likes of Hawaiian Punch, Jolly Rancher and Warheads.

“We are thrilled to add Bomb Pop Crush to our portfolio of ice pops,” said Jeremy Hrynewycz, senior brand manager at Bomb Pop. “This new frozen treat is sure to satisfy tweens, teens, parents and anyone looking for an epic mashup that takes you on a three-part fruity flavor journey.”

Bomb Pop Crush ice pops are available nationwide for $3.49 per box of 12.

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