CARS24, the web transaction platform for pre-owned automobiles, has rolled out a new digital film on its social media platforms, to have a good time the primary day of Pongal competition, Bhogi. In line with the model story, the competition brings individuals along with their households as they discard undesirable family articles and items to pave the way in which for a brighter future. The film is being promoted on CARS24’s social media platforms together with Facebook, YouTube and Instagram.
The marketing campaign film reveals individuals fortunately tapping their fingers on the tune of a jingle. The fingers are seen drumming on various kinds of automobiles, constructing synonymity with the model’s characteristic of offering its clients with the choice to promote a variety of automobiles at CARS24. The marketing campaign takes viewers on a visible curler coaster experience of celebrating feelings and togetherness.
CARS24’s presence expands throughout the size and breadth of the nation and to foster the tradition of inclusivity and construct a model related to its viewers, we consider that it is extremely essential for us to have a good time such festivals and experience the emotion of pleasure as our clients and their households, Nida Naushad, head of name, CARS24, stated. “The film beautifully crafts the narrative with keeping the theme of Bhogi festival encouraging people to replace/upgrade their old cars. The storytelling and the creative treatment has been kept high on auditory sensations to build a festive joy and emotion,” she added additional on the launch of the marketing campaign.
For SR Aanand, regional head-South, CARS24, the film, on account of Bhogi, completely matches the narrative of the model and is a manner of asking shoppers to be a part of within the celebration.