Dyson study reveals clean Indian households may not be so clean after all, brand claims technology is solution

Healthy residing requires ‘relevant’ technology to step in and do the needful. (File picture)

A Dyson study has proven seemingly clean Indian households may not be so clean after all. According to the study carried out by FICCI Research and Analysis Centre (FRAC) and commissioned by Dyson, 100 households throughout Delhi, Mumbai and Bengaluru (recognized for a 6-week survey), revealed startling quantity of dangerous mud particles and allergens, invisible to the bare eye, regardless of an intensive cleansing through conventional means. Basis of the outcomes, Dyson has highlighted how these conventional means may not be sufficient, particularly within the wake of a world pandemic, to remain wholesome. Rather, wholesome residing requires ‘relevant’ technology to step in and do the needful.

Dyson claims its vary of vacuum cleaners together with the cordless Dyson V11 Absolute Pro can seize 99.97% of the mud, as small as 0.3 micron.

Dyson, which has been making vacuum cleaners for the previous three a long time, believes that it has ‘mastered’ the artwork of balancing all of the technology options. The vacuum, Dyson believes, is the answer to India’s downside of the home remaining soiled even after conventional cleansing strategies.

The answer

Dyson’s twine free vacuum cleaner has a six-stage filtration course of, which may seize mud particles as small as 0.3 microns. Not solely that, however it may additionally expel clean air again into the room. The vacuum cleaner has additionally been designed to clean mattresses and sofas and many others for which it has a robust suction of 185W. The vacuum cleaner can be touted to have a battery which may present it a run-time of an hour, as a result of nickel-cobalt-aluminium batteries it makes use of.

Apart from this, the light-weight physique makes it simpler to make use of and the LED show lets the customers see the cleansing mode the cleaner is on, the run time that continues to be and whether or not the cleaner wants upkeep. The vacuum cleaner additionally has a shoot to bin mechanism so that the trash can be simply emptied.

Will it crack Indian market?

With these revolutionary options, Dyson is hoping India would settle for this tech-smart vacuum cleaner over the normal means, particularly contemplating the brand new study which Dyson India commissioned. If the entry of dishwashers years in the past in India is something to go by, India can be a troublesome market to crack if they’re content material with the best way issues are, and in the intervening time, it looks like conventional cleansing strategies and a mean conventional vacuum cleaner have been holding them content material.

Indian customers have been extra open to accepting new technology in recent times, which might work in Dyson’s favour. Still, it’s but to be seen whether or not customers in India are prepared to simply accept hi-tech vacuum cleaners into their houses or not.

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