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E-commerce will play important role in Atmanirbhar Bharat vision: Amazon India head

E-commerce will play an important role in the federal government’s imaginative and prescient of ‘Atmanirbhar Bharat’ (self-reliant India) as extra homegrown manufacturers scale up and go world, leveraging digital infrastructure, a prime Amazon India govt mentioned on Wednesday.

Amit Agarwal, world senior vp and nation head Amazon India, mentioned e-commerce is at nascent phases in India provided that it’s hardly even 3 per cent of the nation’s complete retail consumption.

“What I predict is you’re going to witness a kind of structural shift that propels us faster towards this vision of Digital India.”

“I think Make in India is going to go global at massive scale, you’re going to have Indian brands become global brands and all of this is going to create a digitally robust business ecosystem across the country that is going to power millions of livelihoods,” he mentioned.

He additional said that “this is going to help us realise that vision of Atmanirbhar Bharat and e-commerce is going to play an important role.”

Speaking at a TiEcon occasion, Agarwal mentioned the Indian e-commerce market appeared very totally different when the corporate had entered India seven years in the past.

He mentioned the market at the moment was principally an city phenomenon, folks shopped on choose occasions and it was not frequent to have folks pay for transport and comfort.

Also, the infrastructure was not refined and the vendor base didn’t have the abilities to go surfing but.

“It was a whole ecosystem that needed to be built bottom up,” he famous.

“We were very clear about our mission, it was the same global mission that we had, which is, we wanted to be Earth’s most customer centric company…We are unusually obsessed with customers. We put most of our energy in trying to focus on things customers deeply care about,” Agarwal mentioned.

He added that whereas competitors exists, the corporate is extra focussed on the appropriate buyer expertise.

“We do look at competitors…And that’s mostly to get inspired and how we can serve our customers better…it’s very early days for e-commerce in India and if we’ve learned anything from the rest of the world it is that over a long period of time, there will be many winners, and there will be many models”, he mentioned.

He additional mentioned “competition is good for customers” because it helps enhance buyer expertise.

“Our job, and our controllable inputs, if I may, is to continue to remain focused on the customer experience, it continues to remain focussing on empowering the seller base…they choose us. And that’s what we worry about daily,” he mentioned.

Amazon faces stiff competitors from Walmart-owned Flipkart and Reliance Retail, which is run by India’s richest man Mukesh Ambani.

Reliance Retail Ventures Ltd’s retail enterprise spans throughout supermarkets, shopper electronics chain shops, money and carry wholesale enterprise, fast-fashion shops in addition to on-line grocery retailer JioMart.

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