Global knowledge and measurement-driven media company Essence, which is a part of GroupM, has introduced the launch of Essence Impact, a professional bono initiative that helps non-profit organisations elevate better consciousness, appeal to extra donations and recruit new volunteers by way of their web sites to assist their causes and impact accelerated change.
Essence Impact was launched through the Covid-19 pandemic to assist non-profit organisations of their digital transformation, as many traditionally trusted tentpole bodily fundraising occasions for their operational wants. As a part of the initiative, Essence helps eligible charities apply for Google Ad Grants which offers up to US $10,000 per thirty days of in-kind search promoting. Leveraging Essence’s digital, knowledge, analytics and expertise capabilities, the company additionally assists the organisations in organising, managing and optimising their promoting campaigns to drive visitors to their web sites.
It has been difficult instances for charities amid Covid-19 and its ensuing lockdown restrictions, because the organisations haven’t been ready to perform their standard fundraising occasions, Matt Holland, affiliate vp, consumer companies, APAC, Essence, stated. “Essence Impact is supporting charities to help drive increased awareness, donors and volunteers online, as the organisations pivot their activities to be more digitally-led,” he added additional.
“Google Ad Grants helps non-profits share their causes with the world via Google search ads. In line with Essence’s mission to make brands more valuable to the world, we also believe in using our abilities for social good and that we have a responsibility to make the world a better place. With Google Ad Grants and Essence Impact, we are delighted to help non-profits transform and accelerate their efforts in the pandemic and beyond, while providing our teams with opportunities to learn new skills and give back to society,” Monica Bhatia, senior vp, consumer associate, APAC and managing director, Singapore at Essence, acknowledged.