When the makeup artist Fara Homidi moved to New York in 2008, the fashion industry she longed to be a part of as an Afghani refugee growing up in Fremont, California, had already gone digital.
“All the images were super saturated and there was a lot of makeup,” she recalls. “I didn’t know how I fit into that world,” Homidi continues, detailing a light-handed touch that has long informed her aesthetic. But she found a kindred spirit in the photographer Zoë Ghertner. “Fara’s work isn’t ever overloaded, but I wouldn’t call it minimal or simple; it’s emotional,” Ghertner offers, reflecting on their decade-long collaborative relationship. (Recent efforts include Miu Miu’s spring campaign, in which bare skin featured deliberate swipes of clear gloss on eyes and lips.) That same sensibility, which has earned Homidi Vogue covers and the trust of designers including the late Virgil Abloh and Coperni’s Sébastien Meyer and Arnaud Vaillant, now informs her debut product effort, a tightly edited collection of creamy lip pencils and dual-sided, refillable sky-blue lip compacts.