‘Feel great – lubricate’: Payout for embarrassing poster

Sydney Water has been ordered to pay $200,000 damages. Picture: Supplied

A girl who felt like a “sex object” after being featured in a security poster with the phrases “Feel great – lubricate!” has been awarded $200,000 in damages.

Reem Yelda filed a sexual harassment go well with over her portrayal within the poster, displayed at Sydney Water amenities in between February and April 2016.

On the backbone security poster, Ms Yelda, an worker at Sydney Water, was pictured stretching beneath massive lettering urging the reader to “Feel great – lubricate!”

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She informed the courtroom reactions from colleagues within the male-dominated business, together with emails mocking the poster, left her feeling like a “sex object” and left her “confidence shattered”.

The NSW Civil and Administrative Tribunal (NCAT) heard Ms Yelda felt “her reputation in the male-dominated workplace had been tarnished, and her co-workers would look at her differently” because of the posters.

Reem Yelda has been awarded $200,000 in damages.
Reem Yelda has been awarded $200,000 in damages.

It accepted Ms Yelda “nearly collapsed … felt exposed, humiliated and ashamed” after seeing the picture, which she initially thought was doctored when it was despatched to her through e mail by a male colleague.

Another male colleague inspired her to make a criticism, telling the courtroom his first impression of the picture was a girl pointing to the phrase “lubricate”.

She give up quickly after lodging her criticism, and the courtroom accepted Ms Yelda “could not face everyone after the poster was displayed” regardless of being a highly-regarded employee.

It discovered her lack of ability to return was “fundamentally” due to the posters. She has not been employed since quitting.

Having discovered her a “credible, reliable and honest” witness, the tribunal dominated Ms Yelda had suffered psychological hurt and a lack of $318,280.08.

The courtroom was solely capable of award $100,000 towards every respondent: Sydney Water and Vitality Works, which produced the poster.

Both argued round $10,000 was affordable.

Sydney Water accepted Ms Yelda had been embarrassed by the posters, however argued she had circulated them extensively in nationwide media and had initially downplayed the poster’s affect on her.

mchugh finn

Federal politics reporter


Finn McHugh has been NCA NewsWire’s federal politics reporter since November 2020. He moved to the Canberra Press Gallery in August 2019, the place he was govt producer of AM Agenda on Sky News. He has previou… Read more


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