Technology for MSMEs: Walmart-owned Flipkart has expanded its Samarth programme to small companies and artisans primarily based in Tamil Nadu. The e-commerce firm on Thursday introduced a Memorandum of Understanding (MoU) signed with the state’s MSME Trade and Investment Promotion Bureau (MTIPB) to onboard native artisans, weavers, craftsmen, and small companies of the state onto its market. MTIPB will assist Flipkart Group’s engagement with state-owned/affiliated enterprises and undertakings equivalent to Tamil Nadu COIR Cooperative Marketing Federation, tea co-operative federation Indcoserve, co-operative society for sago and starch producers Sagoserve, Industrial Co-operative Societies, and so on., that work with native artisans, weavers, crafts producers, and farmers. Flipkart will offer market entry coaching and assist to small companies underneath the initiative.
“There are 294 Industrial Cooperative Societies functioning under the department. Many of them are involved in the production of handicraft items including GI registered products. This MoU will provide these societies with a new vigour and link them to a national market for their products,” mentioned Anu George, IAS, Industries Commissioner and Director of Industries & Commerce, Govt. of Tamil Nadu in an announcement. The state authorities had lately introduced its MSME Policy 2021 and has set a goal to entice new investments price Rs 2 trillion within the sector by 2025 and create extra employment alternatives for two million individuals.
“The program seeks to break entry barriers for local artisans & weavers by extending incubation support, which includes benefits in the form of seamless onboarding, cataloging, marketing, account management, business insights, and warehousing support,” mentioned Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group. Flipkart Samarth programme was launched in 2019 and is now in a position to assist the livelihood of greater than 7.5 lakh artisans, weavers, and craftsmen in India, Flipkart mentioned. The firm had entered into comparable partnerships with totally different state governments and authorities organisations together with Uttar Pradesh, Jharkhand, Punjab, Gujarat, and so on., underneath its Samarth initiative.