Automobiles

General Motors reveals new brand logo

– GM to deal with creating its electrical car line-up

– Launched new web site on 11 January, 2021

General Motors, the guardian firm of Chevrolet and a number of other different sub-brands has unveiled a new brand logo changing the unique ‘GM’ title which had remained unchanged over the a long time. GM states that the new logo represents the brand’s new initiative – ‘Everything In’ which emphasises the event of new EV know-how. 

The revealed logo retains the alphabets in lower-case with a new vibrant blue hue which signifies the brand’s purpose for zero-emissions future and the vitality of the Ultium platform. As per the corporate, the letter ‘m’ denotes the form of {an electrical} plug whereas the underline acts as a hyperlink to the older logos.

The introduced marketing campaign will deal with accelerating the EV adoption by the new technology of consumers. It has additionally invested $27 billion in EV and AV merchandise and plans to launch 30 new EVs globally by the top of 2025. The future automobiles will probably be underpinned by the new Ultium platform. General Motors has additionally launched a new web site – GM.com on 11 January, 2021.

According to Sharon Gauci, GM govt director of Global Industrial Design: “This was a project our team took so personally, not just for ourselves but for the 164,000 employees this logo represents. At every step we wanted to be intentional and deliberate because this logo signifies creative and innovative thinking across the global General Motors family.”

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