Sharpen your elbows–today, H&M announces its upcoming collaboration with Mugler, launching online and in selected stores spring 2023.
H&M’s creative advisor, Ann-Sofie Johansson, joined forces with Casey Cadwallader, creative director of Mugler, on a capsule collection that showcases the best of both brands, marking a special moment that brings luxury looks to the high street.
Of course, the retailer has a history of teaming up with some of the biggest designer brands in the fashion industry, having previously worked with Karl Lagerfeld (2004), Comme des Garçons (2008) and Versace (2011) on sellout partnerships over the years.
In the past, shoppers have queued for hours to get their hands on H&M’s exclusive collabs, so expect to see fans of the house’s body-positive (and body-conscious) pieces staking their claim on the pavement early ahead of the release of Mugler X H&M.
Cadwallader was appointed creative director of Mugler in 2017, and he has subsequently forged his own vision for the house, recruiting muses that represent his ethos (Dominique Jackson and Paloma Elsesser were among the models that walked his autumn/winter 2022 runway).
On the launch of his debut Mugler collection in 2018, he told Vogue that he wanted to “start a conversation around what powerful modern femininity means”, which he has since achieved via empowering silhouettes and spectacular casting. His collaboration with H&M will provide yet another opportunity for him to platform his core values.