Food & Recipes

Intersnack Group snags Tyrrells from Hershey | 2018-05-18

SLOUGH, BERKSHIRE — KP Snacks, a subsidiary of the Intersnack Group, has reached an settlement to amass the Tyrrells snack enterprise from The Hershey Co. Financial phrases of the transaction weren’t disclosed.

The deal contains Tyrrells’ essential workplace and two manufacturing websites within the United Kingdom, together with U.S. manufacturing capabilities, the Aroma Snacks enterprise in Germany and Yarra Valley Snack Foods in Australia.

“The Intersnack board is delighted about this opportunity,” mentioned Maarten Leerdam, government chairman of Intersnack. “It is an excellent strategic fit that not only strengthens our market coverage in the U.K. and France with the Tyrrells brand but also adds Aroma Snacks in Germany and their promising brand Lisa organic potato chips. Last but not least we extend our international footprint toward Australia via Yarra Valley Snacks with Tyrrells and the local better-for-you brands Thomas Chipman and Wholesome.”

Mark Thorpe, chief government officer of KP Snacks, described Tyrrells as “an iconic brand with a big personality” that has carried out effectively internationally.

 “This acquisition is a fantastic opportunity for us to add premium hand-cooked crisps to the KP business and a brand that further increases our capability in the sharing category,” Mr. Thorpe mentioned. “We can now offer our consumers and customers a total savory snacking category portfolio. I am delighted that Tyrrells will be joining us to help maintain our momentum as the U.K.’s fastest growing scale snacks manufacturer and also enable us to continue to grow the brand across the international markets.”

Founded in 2002 and situated in Herefordshire, England, Tyrrells is a diversified snacking model that features Tyrrells Potato Crisps, Tyrrells branded Vegetable Crisps, Tyrrells Poshcorn, Tyrrells Nibbles and Tyrrells Tortillas within the U.Ok., Europe and plenty of different worldwide markets; Yarra Valley, producer of Thomas Chipman and The Wholesome Food Co. manufacturers in Australia; and Aroma Snacks, producer of Lisa’s kettle chips in Germany.

Amplify Snack Brands, Inc., house owners of the SkinnyPop and Paqui snack merchandise, acquired Tyrrells’ dad or mum, Crisps Topco Limited and Subsidiaries, for round $391 million in 2016. The Hershey Co. subsequently acquired Amplify (and the Tyrrells model) for $1.6 billion in December 2017.

Intersnack Group employs greater than 8,400 in Europe and has annual revenues of roughly €2.5 billion. The firm’s KP Snacks enterprise is a producer of nuts and bagged snacks, using greater than 1,800 folks throughout the U.Ok. at six manufacturing websites. KP Snacks manufacturers embody McCoy’s, Hula Hoops, Butterkist, KP Nuts, POM-BEAR, Skips, Space Raiders, Discos, Nik Naks, Wheat Crunchies, Roysters, Brannigans and Frisps.

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