If you are somebody who appreciates the phrase “I put ketchup on my ketchup,” you may have an interest — and maybe barely horrified — to listen to about the newest provide chain shortage to hit the nation.
As first reported by The Wall Street Journal, ketchup packets are apparently briefly provide proper now, and restaurants and fast-food chains are struggling to maintain up with the demand.
Ketchup has all the time been a staple condiment for Americans, however since the pandemic compelled many restaurants to ramp up their takeout recreation, the demand for these useful particular person packets shortly skyrocketed. And the guidelines of provide and demand have led to a 13 % enhance in ketchup packet costs since 2020, in keeping with the newspaper.
Fast-food chains have all the time handed out these disposable packets, however sit-down restaurants have historically positioned bottles of ketchup on tables or poured it out right into a bowl for purchasers. With each meals service fashions now competing for packets, or sachets, as business consultants name them, the provide chain has been stretched to its restrict.
Kraft Heinz is, in fact, the most well-known ketchup producer, and the firm makes up almost 70 % of the U.S. retail marketplace for ketchup, The Wall Street Journal reported. With extra individuals consuming at dwelling, ketchup bottle gross sales have additionally elevated 15 % in the final yr, to over $1 billion in 2020.
As a results of the provide chain shortage, many restaurants are limiting the variety of packets they provide to clients or resorting to buying generic ketchup manufacturers they usually do not use. Some fashionable fast-food chains like Long John Silver’s and Texas Roadhouse have even needed to attain out to secondary suppliers for the packets.
Steve Cornell, Kraft Heinz’s president of Enhancers, Specialty and Away from Home Business Unit, advised TODAY Food the firm is working laborious to maintain up the demand for these coveted ketchup packets as the takeout business continues to blow up.
“The unmatched consumer love for our iconic HEINZ brand as well as our longstanding partnership with the restaurant industry are two responsibilities we take very seriously – which was why we made strategic manufacturing investments at the start of the pandemic to keep up with the surge in demand for ketchup packets driven by the accelerated delivery and take-out trends,” he wrote in an email statement.
Cornell also noted that Kraft Heinz has been looking into new packaging options to help evolve with its industry.
“At the same time, we also fast-tracked future-focused culinary and packaging innovations, as well as further manufacturing expansion plans, as we believe there is an enormous opportunity to grow our brands in the exciting foodservice industry,” he mentioned.
Fans of the 150-year-old ketchup model will recall that Kraft Heinz invented a single-serve ketchup tray known as the Dip & Squeeze in 2011. In November 2020, the model additionally launched a no-touch dispenser to assist provide restaurants a sanitary approach to permit clients to dispense their very own condiments.
Looking forward to the future, Cornell mentioned the firm is banking on its a number of new manufacturing strains, which he hopes will yield a 25 % enhance in manufacturing, amounting to 12 billion ketchup packets a yr.
Ketchup packets are merely the newest shortage in the wake of the pandemic. It began with everybody running out to buy toilet paper at the starting of lockdown. Meat shortages soon ran rampant and residential bakers additionally bought up flour and yeast in droves.
Oddly sufficient, fridges were also in short supply, as have been Mason jars since individuals started taking up pickling as a hobby. Even pepperoni wasn’t spared, and the worth of the fashionable pizza topping started rising over the summer.
If you may’t discover the one that you love ketchup packets or bottles, know that making your own is all the time an choice.