Business

Levi’s ropes in Deepika Padukone as global brand ambassador

The move aims to attract new generations of women consumersThe transfer goals to draw new generations of ladies shoppers

Clothing firm Levi’s on Wednesday introduced a strategic partnership with actor Deepika Padukone. The transfer is in line with the target to draw new generations of ladies shoppers with a related fashion-forward providing in line with the model DNA of high quality and luxury — with Levi’s taking the subsequent step in its journey, the corporate mentioned in an official assertion.

As per the phrases of the affiliation, Padukone might be seen spearheading the brand new marketing campaign centered on an all new vary of vogue matches from Levi’s. “Authenticity, originality and honesty are values that the brand has been built on and are values I identify with the most. For those unaware, I have always been a jeans and t-shirt kind of girl. The right pair of jeans not only make me feel comfortable but also confident. I am honoured to be associating with one of the world’s most iconic brands,” Padukone mentioned on the affiliation with the model.

“Padukone’s personality shines through a balance of being bold, authentic, true and uncompromising that perfectly fits with our brand values. She is not only a style icon but also an inspiration to the youth and women globally. With her on-board, we are confident of strengthening the brand further especially when we are strongly focusing on leading the women’s category,” Sanjeev Mohanty, managing director- South Asia and MENA – Levi’s added.

Since their invention by Levi Strauss & Co. in 1873, Levi’s denims have turn into probably the most recognisable clothes of clothes. Today, Levi’s model portfolio continues to evolve and its vary of main jeanswear and equipment can be found in greater than 110 nations, permitting people around the globe to specific their private fashion.

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