OLX Group has not too long ago awarded the creative duties for Waah Jobs (previously Aasaanjobs) to Lowe Lintas Delhi. The company has developed a brand new identification resulting in rebranding of the job board. Waah Jobs operates in the blue-collar staffing and recruitment trade in India. Lowe Lintas’ scope of the creative mandate primarily contains defining the model’s positioning and delivering built-in campaigns for the model.
As per the mandate, the company can be tasked to higher align Waah Jobs’ proposition of offering candidates with trusted jobs from verified employers. As the recruitment market accelerates, it presents a possibility for the model to grow to be synonymous with tech-enabled recruitment, Olive Sen, head of merchandise and advertising and marketing, Waah Jobs and OLX People, stated. “The recruitment sector is seeing a revival led by industries such as technology, startups, healthcare, logistics and other in demand sectors and will continue to accelerate as the confidence to open businesses continues to grow this year. This new brand and evolving positioning illustrate our ambition on the market to grow the number of jobseekers by 10x in the next five years on Waah Jobs,” he added additional on the affiliation with the company.
“We look forward to building Waah Jobs as one of the most coveted job boards in India. Our work over the last decade has spawned many new-age enterprises, and this is a unique opportunity to be a part of the next wave of tech-enabled category. There is a huge potential in the grey and blue-collar job recruitment market,” Naveen Gaur, deputy CEO, Lowe Lintas stated.
Lowe Lintas is a full-service creative company of MullenLowe Lintas Group, outfitted to ship advertising and marketing options throughout model consulting, design, digital advertising and marketing, experiential advertising and marketing, media planning and shopping for, PR, video content material and voice options. The company lends its branding, creative and omnichannel experience to a number of shoppers in India and the Asia-Pacific together with HUL (for which the company handles over 35 manufacturers), Axis Bank, Britannia, Flipkart, Google, MRF, Tanishq amongst others.