Mumbai Indians onboard Usha International as official partner and BKT Tires as tire partner

Slated to start out in Chennai on April 9, 2021, the 14th version of the event will likely be held throughout six Indian cities – Ahmedabad, Bengaluru, Chennai, Delhi, Mumbai, and Kolkata.Mumbai Indians continues its affiliation with Usha International as the official partner of the franchise for the upcoming IPL and has roped in Balkrishna Industries Ltd. (BKT Tires) as the official tire partner. “We are pleased to continue our association with Usha International and BKT Tires. We have always believed in having long-standing relationships with our brand partners and our association with Usha and BKT Tires reflects the faith and commitment vested in each other by both brands over the course of all these years,” Mumbai Indians spokesperson acknowledged.

As a part of the affiliation, the Usha emblem will likely be seen on the main aspect caps and helmets of MI gamers and on the mat throughout specified match toss. Geared solely to cater to on-line/TV audiences this yr, the stadium will even have an enormous LED wall, jumbo screens, and perimeter boards throughout the bottom, which is able to play up the Usha model at varied factors in the course of the recreation. Due to Covid-mandated restrictions, the main target is on creating digital experiences and Usha has deliberate a collection of activations straddling varied digital platforms to develop stakeholder engagement and model recall. This contains contests on days when Mumbai Indians is enjoying, whereby shoppers can win a possibility to just about work together with their favorite MI gamers. Additionally, Usha will even launch a novel digital marketing campaign, that includes choose gamers. Usha as a model personifies resilience and consistency, attributes which sync superbly with MI as a group and the gamers within the MI group are a residing testomony to selling energetic and wholesome way of life which is Usha’s model ethos as properly, based on Komal Mehra, Head – Sports Initiatives and Associations, Usha International.

For Rajiv Poddar, joint managing director, BKT Tires, cricket is a recreation that’s vastly liked and adopted throughout India. “We believe in building legacies and in the fruits of hard work and tenacity, which is resonated through all of our international sports partnerships. We are truly proud to be associated yet again with an iconic team that has created such a name for itself in the sport and reflects our great belief in excellence and persistence”, he added.

Usha International has been Mumbai Indian’s official partner for the eight consecutive years, whereas BKT tires is the group’s official tire partner for the second consecutive yr.

Read Also: Delhi Capitals inks digital content deal with OctaFX

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