Now, Parle products gets costlier – Check out the revised price here

India’s leading FMCG company, Parle has increased the prices across categories as the input cost has gone up substantially after the rise in prices of raw materials, such as sugar, wheat and edible oil. This would be across biscuits, confectionery, rusks, and snacks.

In an official statement, Parle Company, which owns popular brands such as Parle G, Hide & Seek and KrackJack, has increased the prices by 5-10 per cent and 7-8 per cent in the rusk and cake segments, respectively.

Meanwhile, for Parle Rusk, the company has increased the price by around INR 10 for a 300-gram pack and around INR 4 for a 400-gram pack.

However, the increase in the prices of biscuits will only reflect in packs above INR 20.

Mayank Shah, senior executive of Parle Products, said, “We have increased the price by 5 to 10 per cent. The company has increased the prices of biscuits and other products worth more than INR 20. The weight of the packet of biscuits has been reduced to keep the prices stable.”

The rising cost of excise duty is constantly increasing. At the same time, raw material prices continue to rise. Due to this, the company is suffering. Therefore, the company has decided to increase the prices of its products as the prices of ingredients like edible oil have gone up by 50-60 per cent over last year, Shah added.

Recently, the Britannia had also hiked prices closer to 4 per cent on account of spike in input costs.

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