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Orient Electric eyes larger pie of premium fans market

New Delhi [India], February 23 (ANI/NewsVoir): Orient Electric Limited, half of the diversified USD 2.4 billion CK Birla Group, has expanded its premium fans portfolio with the addition of IoT-enabled and 50 per cent power saving inverter fans.

The firm at present holds 48 per cent of the premium fans market and is now eyeing a good larger share on the again of ever-increasing demand for high-end merchandise.

“In the premium fans segment, we have decisive market leadership today with 48 per cent market share. Until few years ago, this category hardly existed. We not only created this category, but we are continuously nurturing and expanding it by introducing new models in line with consumer aspirations and evolving trends. Today’s consumers no longer want ordinary fans, they want fans that are smart, stylish, energy-efficient, and add convenience to life. This growing demand for premium and decorative fans gives us an opportunity to gain further dominance in the segment. We will continue to expand our premium Aeroseries and i-Series range with fans that are not only innovative, elegant and smart but energy-efficient at the same time,” stated Atul Jain, Executive Vice President, Orient Electric Limited.

The new i-Float fan is a component of the Orient i-Series vary of premium inverter fans launched by the corporate final yr. It delivers an astounding 230 CMM of air supply, consumes 50 per cent much less power as in comparison with unusual fans, and operates silently and effectively even at low and fluctuating voltages.

The fan is IoT-enabled and might be operated with utmost ease by way of Orient Smart cell app or with voice instructions by way of Alexa and Google Assistant. The fan additionally comes with a distant management. Pricing for i-Float fan, which is offered in 4 distinct finishes, begins at Rs 4700. Orient i-Series fans are BEE 5-star rated and have 50 per cent higher service worth than the unusual fans.

While conventional induction-motor based mostly fans eat 70-75W of electrical energy, Orient i-Series fans eat solely 32W thus decreasing energy consumption by greater than half. With a modest assumption, if all fans put in in India are changed with i-Series fans, it’ll assist the nation save 1.12 lakh GWh of power yearly with value saving of approx. Rs 72,864 crore and a big discount in carbon footprint. If the brand new ceiling fans offered additionally include inverter motor, it’ll assist additional India save approx. 7530 GWh power per yr.

Orient Electric manufactures 10 million models each year at its Faridabad and Kolkata crops.

This story is supplied by NewsVoir. ANI won’t be accountable in any manner for the content material of this text. (ANI/NewsVoir)

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