Orient Electric eyes smaller towns and rural areas

New Delhi [India], December 16 (ANI/NewsVoir): Orient Electric Limited, a part of the diversified USD 2.4 billion CK Birla Group, has expanded its followers vary with new variants according to the sturdy demand coming in from Tier-34 markets and rural elements of the nation.

The firm has launched two new followers particularly Summer Breeze Pro and Rapid Air and has additional plans to refresh an present fan named Twister in addition to increase the vary in base, financial system and ornamental segments within the coming months. The launch is a part of the corporate’s plans to money in on the constructive rural sentiments to extend its followers market share within the subsequent 12 months.

“We are seeing an uptick in demand from smaller cities and villages for our fans on the back of reverse migration, favourable monsoon and the government’s fiscal stimulus measures. With increased buying power, India’s rural consumers are becoming more aspirational, looking for branded and high-quality products. In order to take advantage of the rapidly growing opportunity in rural India and to achieve sustainable competitive advantage, we are working aggressively to ramp up our distribution network and make our fans available at most retail counters in Tier-3, Tier-4 and rural markets. We will continue to introduce new fans featuring advanced technologies and alluring designs catering to the rising aspirations of emerging rural Indian consumer,” mentioned Atul Jain, Executive Vice President, Orient Electric Limited.

The new fashions Summer Breeze Pro and Rapid Air are high-speed, worth for cash followers which include robust and sturdy motor, superior paint end and trendy designs. These followers can be found in several sweep sizes and color choices to go well with totally different areas and preferences.

Orient Electric has a well-organised distribution community reaching 1,25,000 shops and a powerful service community masking greater than 450 cities. It at the moment holds shut to twenty per cent market share within the organised followers sector and manufactures 10 million models each year at its Faridabad and Kolkata vegetation.

Orient Electric Limited is a part of USD 2.4 billion diversified CK Birla Group and a ‘Fortune India 500’ firm with robust manufacturing capabilities and presence in over 40 international locations. It is a trusted model for client electrical merchandise in India, providing a various portfolio of followers, lighting, house home equipment and switchgears. In the home market, it has penetration as much as the small towns with a well-organised distribution community pushed reaching 1,25,000 shops and a powerful service community masking greater than 450 cities. Orient Electric has established itself out there as one-stop resolution supplier of way of life electrical options.

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The CK Birla Group is a rising USD 2.4 billion conglomerate that has a historical past of putting up with relationships with famend world corporations. With over 25,000 workers, 41 manufacturing amenities, 21 service supply places, quite a few patents and awards and a buyer base that features a few of the world’s best-known corporations, the Group’s companies are current throughout 5 continents.

This story is supplied by NewsVoir. ANI won’t be accountable in any method for the content material of this text. (ANI/NewsVoir)

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