Express News Service
TIRUCHY: Giant banners and wall graffiti have been attribute of all polls in the State till now. The upcoming Assembly polls could, nonetheless, interpose new methods by political events to attach with the general public. A couple of weeks in the past, the DMK started changing boards of a number of utility shops with ones reflecting the occasion slogans and different marketing campaign supplies.
With the AIADMK following go well with now, the rockfort metropolis has turn into a glowing laboratory for distinctive campaigns. Huge scorching air balloons, launched by the BJP with appeals to vote for the occasion, are one other aberration.
The AIADMK has put in black-lit boards containing marketing campaign supplies at numerous outlets. The boards concentrate on image-building of occasion leaders and creating consciousness on the ‘two leaves symbol’. “We are utilizing this new technique to create extra consciousness about our image.
At least 100 shops in every constituency have been recognized to show our marketing campaign materials,” a senior occasion functionary instructed Express. The AIADMK’s marketing campaign slogan ‘Vetrinadi Podum Tamilagamey’ together with footage of occasion leaders CN Annadurai, MG Ramachandran, J Jayalalithaa, Edappadi Ok Palaniswami and O Panneerselvam, is displayed on the boards.
Meanwhile, the BJP earlier this week floated a large hot-air balloon close to Karur Bypass highway with footage of PM Narendra Modi, BJP occasion president JP Nadda, TN BJP President L Murugan and the ‘lotus’ image.