Hyderabad: Scotland-origin Bacardi has launched a brand new variant of its 13-year previous scotch whiskey William Lawson exclusively in Telangana. The firm has determined to launch its new variant in Telangana, as a part of its technique to strengthen its presence in India.
With the state being one of many greatest markets of the whiskey model in the nation, William Lawson was launched right here, stated an announcement from the model on Tuesday. “William Lawson’s is a brand with teeth, one that challenges the stereotyped notions and conventions around scotch. Over the years, it has built strong brand equity and carved itself a niche in the country, especially in Telangana,” Vijay Dev, shopper advertising lead (whiskies), Bacardi India, stated.
Dev additionally said that they have been assured of the brand new variant being equally embraced by customers like William Lawson’s scotch whiskey. With this launch, Bacardi has strengthened its place in the Indian market with a complete of 13 variants obtainable throughout the blended scotch & single malts scotch whiskies, added the discharge.
The launch of Bacardi’s new model right here isn’t any shock, as 60% of the Telangana’s income comes from the alcohol business. The Telangana State Beverages Corporation restricted had said that they’d earned a whopping sum of roughly Rs. 7000 crore submit the lockdown between April and August final 12 months.