Prime Day 2021: Amazon Prime Video brings an 8 day entertainment extravaganza

Kick-starting this year’s Prime Day celebrations, Amazon Prime Video unveiled its exciting and exclusive lineup of Indian and International entertainment, for Prime Day. The line-up includes some of the most anticipated movies in six languages, premiering across 240+ countries and territories. 

Prime Day celebrations will mark the world premiere of the much-anticipated Farhan Akhtar starrer Toofaan, Malayalam thriller Malik with Fahadh Faasil, a Kannada comedy-drama Ikkat, and Tamil-Telugu feature Sarpatta Parambarai.

Started off the celebrations with The Prime Day show on July 8, which featured three Grammy winners Billie Eilish, H.E.R. and Kid Cudi, It was a first-of-its-kind three-part immersive musical show. 

The Prime Day Show is a three-part special featuring multi-award-winning artists Billie Eilish, H.E.R. and Kid Cudi in an immersive musical experience specially created in the celebration of Prime Day.

In addition to this, Amazon Prime Video will also launch the second season of the much-loved Amazon Original Hostel Daze bringing back the endearing characters in an entertaining new-age campus show on July 23.


Headlining this year’s Prime Video line-up for Prime Day, with the world premiere of Toofaan, lead actor and co-producer, Excel Entertainment, Farhan Akhtar said, “I am thrilled to have Toofaan premiere on Amazon Prime Video on July 16. It is a story of hope and resilience – something we all need right now. Prime Day has become a much-awaited property for Amazon consumers across the world, and I am happy that Toofaan premiere across 240 countries and territories this July.

Mrunal Thakur, lead actress, Toofaan, said, “Toofaan is a super special project – Working with Farhan and Rakeysh sir has been nothing less than surreal and inspiring, it really brings the dream team together, for me. I couldn’t be more excited about the movie’s release as part of the Prime Day lineup, which for me, is all about indulging in shopping and watching great content on Amazon Prime Video. Retail therapy coupled with some exciting, new, releases – I am kicking back and having some fun watching Toofaan this July!”


Mahesh Narayanan, Director Malik, who returns to Prime Video with the worldwide success of CU Soon, said, “CU Soon was an incredible success with audiences, in India and around the world. We hope audiences find Malik to be an equally engaging watch as well. Malik is a special film for both Fahad and I – it is our dream project, and I hope with the Prime Day frenzy more viewers, both in India and worldwide, watch our movie.”

Fahad Fassil, lead actor, Malik said, “I am excited to return to Prime Video with the launch of my dream project – Malik. The love that CU Soon and Joji both received in quick succession, has been quite overwhelming.  I hope Malik strikes the same chord with viewers. Malik is part of the much-awaited Prime Day celebrations, and I hope that viewers from India and across the globe will appreciate the crime drama from July 15 onwards.”

Sarpatta Parambarai (Tamil) /Sarpatta Parampara (Telugu): 

Arya, whose much-awaited Sarpatta Parambara is a part of the Prime Day line-up said, “Prime Video is home to many of my movies – I know my fans from India and worldwide have been able to enjoy some of these titles, thanks to easy availability on Prime Video. With Sarpatta, I am happy to take an incredible, untold tale of resilience across 240 countries and territories, on the same day. July will mark an entertainment extravaganza for audiences – Get ready to be knocked out!”

Ikkat (Kannada):

A hilarious Kannada comedy-drama set during the times of the COVID-19 pandemic, presented by Pawan Kumar, is slated to release on July 21. Starring Nagabhshana, a comedian who has entertained people in multiple movies and Big Boss Kannada fame actress Bhoomi Shetty, the movie is guaranteed to take the audience on a roller-coaster ride filled with fun and hearty laughs.

Amazon Original Series:

Hostel Daze Season 2 – July 23

Taking the narrative of four naive and vulnerable wing-mates (Ankit, Chirag, Jaat and Jhantoo) forward in the second season, this series is all about their adventures inside an engineering hostel in India. Relatable and funny, the second season is peppered with absurdities, clashes, and debacles inherent to hostel life.

Digital premiers of Hollywood Movies:

Tom & Jerry – July 10

A legendary rivalry re-emerges when Jerry moves into New York City’s finest hotel on the eve of the wedding of the century, forcing the desperate event planner to hire Tom to get rid of him. As mayhem ensues, the escalating cat-and-mouse battle soon threatens to destroy her career, the wedding, and possibly the hotel itself. Capturing the charm of the legendary Tom & Jerry cartoon characters, this movie is a perfect ode to the entertainment the duo has created for decades!

Judas & Black Messiah – July 25

Judas & Black Messiah is a 2021 American biographical drama film, well-received for its sharp plotline and electrifying acting. FBI informant William O’Neal infiltrates the Illinois Black Panther Party and is tasked with keeping tabs on their charismatic leader, Chairman Fred Hampton. A career thief, O’Neal revels in the danger of manipulating both his comrades and his handler, Special Agent Roy Mitchell.

Prime Day titles will join the thousands of TV shows and movies from Hollywood and Bollywood in the Prime Video catalogue. These include Indian-produced Amazon Original series and Indian films and the award-winning and critically acclaimed global Amazon Originals like Coming 2 America, Borat Subsequent Moviefilm, Tom Clancy’s Jack Ryan, The Boys, Hunters, Fleabag, and The Marvelous Mrs Maisel. All this is available at no extra cost for Amazon Prime members. The service includes titles in Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Punjabi, and Bengali.

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