ShortsTV to expand into the world of OTT with Airtel Xstream

ShortsTV launches a full-fledged video-on-demand service for TV and mobile screensShortsTV launches a full-fledged video-on-demand service for TV and cellular screens

OTT platform ShortsTV has partnered with Airtel to launch the service on Airtel Xstream. ShortsTV comes up with an expansive catalogue of high quality quick movies that features nominated and successful shorts from internationally acclaimed awards equivalent to The Academy Awards, Cannes, BAFTA, and high-quality CGI animation from worldwide impartial filmmakers and native Indian filmmakers. Equipped with a specifically curated library of over 4,000 titles from throughout the globe spanning genres equivalent to comedies, musicals, documentaries, thrillers, dramas, and animation, the service is right here to attract all the quick movie followers and supply a seamless binge-watching expertise. The catalogue contains quick movies throughout English, overseas, and native Indian languages, together with Hindi, Gujarati, Bengali, Marathi, Kannada, Tamil, Malayalam and Telugu.

TV and cell phones are each integral to the Indian viewing expertise—an ideal mixture for ShortsTV and our ground-breaking quick film leisure, Carter Pilcher, chief govt, ShortsTV, stated. “ShortsTV is present in over 60 million TV households in India already, and our partnership with Airtel Xstream will bring us to Airtel’s 340 million subscribers — who are always on the lookout for unique content,” he added.

ShortsTV’s catalogue of quick movies options Benedict Cumberbatch, Emilia Clarke, Jude Law, Nawazuddin Siddiqui, Naseeruddin Shah, Radhika Apte, and others. Some of the distinctive shorts accessible on the platform embody internationally common Oscar Winner ‘Skin’, BAFTA nominee ‘The Voorman Problem’, Cannes Jury prize winner ‘Swimsuit 46’.

Short movies are slowly making their presence felt amongst mainstream cinema, thus including momentum to the progress of shorts on the Indian film map, Tarun Sawhney, president – Asia, ShortsTV. “At ShortsTV, we always believed in providing a global platform for filmmakers to showcase their work since the audience’s affinity towards the short format is growing. Understanding the rise in content consumption on the small screen, our partnership with Airtel Xstream will not only help us extend our reach into the Indian heartland but also provide an opportunity for Indian filmmakers to expand in India and beyond,” he acknowledged.

Read Also: Digital gaming sector needs enabling legal and policy framework in India: IAMAI Report

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