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Smartphone market hits record shipments in Q1 2021; second wave threatens to dampen demand in coming quarters

“But these numbers should be taken with caution as a second and more virulent wave of Covid-19 is currently on in the country and is likely to impact the coming quarters. The consumer demand will take a hit due to the ongoing Covid-19 wave and subsequent lockdowns,” Counterpoint Research senior analysis analyst Prachir Singh stated.

As the second wave of Covid infections derails regular life in India, the home smartphone market might see weaker gross sales after the sturdy numbers seen in the final three quarters. Analysts anticipate the second surge in infections to adversely affect client demand in the approaching quarters.

Counterpoint Research stated India’s smartphone shipments grew 23% 12 months on 12 months to greater than 38 million items in Q1 2021, the very best ever first quarter shipments. New product launches, promotions and monetary schemes, in addition to pent-up demand coming from 2020, drove the market in Q1 2021.

“But these numbers should be taken with caution as a second and more virulent wave of Covid-19 is currently on in the country and is likely to impact the coming quarters. The consumer demand will take a hit due to the ongoing Covid-19 wave and subsequent lockdowns,” Counterpoint Research senior analysis analyst Prachir Singh stated.

Analysts and economists have stated the second and extra deadly wave of the pandemic has already began to affect the motion of individuals and items. Many concern that the quickly rising circumstances load might severely affect India’s financial restoration, which might have an effect on client sentiment.

As of March 2021, Chinese smartphone distributors managed 75% of the smartphone market in India. “Xiaomi led the market with a 26% share, followed by Samsung, Vivo, Realme and Oppo. Xiaomi has recently expanded its manufacturing capabilities with new EMS partners, which helped the brand maintain strong shipments during the quarter,” Counterpoint Research analyst, Shilpi Jain.

All main manufacturers are specializing in new product launches to drive client demand. Samsung maintained a excessive variety of new product launches in its Galaxy M-series, Galaxy F-series and Galaxy S21 sequence throughout Q1 2021. Realme launched its 8 sequence, OnePlus introduced its 9 sequence and Xiaomi launched its Redmi Note 10 sequence. Brands are additionally specializing in promotions and monetary schemes to improve client demand, she stated.

The function telephone market registered a 14% year-on-year progress in the course of the quarter pushed by sturdy shipments of JioPhone below its new mannequin and subsequent promotions. However, itel led the function telephone market in Q1 2021 with a 21% market share.

Apple continued its momentum from This autumn 2020. The firm maintained its main place in the premium section (>`30,000) with virtually 48% share. Strong demand for iPhone 11 coupled with aggressive affords on the iPhone SE 2020 and enlargement in ‘Make in India’ capabilities are the driving components in this progress. Apple additionally registered multiple million shipments for 2 consecutive quarters for the primary time.

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