Spotify is leaping on the “Stories” bandwagon with Spotify Clips. At its online-only Stream On occasion on Monday, Spotify introduced Spotify Clips — à la Snapchat and Instagram Stories — that might be out there on Spotify artist pages, and can permit them to join with followers in a brand new approach. The ever-expanding rollout of “Stories” (an ephemeral approach to share photographs and movies, normally for 24 hours) throughout platforms has grow to be a little bit of working joke — it is even out there on LinkedIn (why?) — and it is solely pure / inevitable that Spotify would need to get into “Stories” as effectively. Spotify Clips is at present in testing.
Of course, not like different platforms, Spotify Clips will behave very otherwise — it will not be out there to everybody for one. Listeners, individuals such as you and me, will not get to share their very own “Stories”. Instead, solely choose creators with a Spotify for Artists web page might be ready to add photographs and movies to Spotify Clips. Alongside the Stream On occasion, Spotify introduced that over 10,000 Indian artists have claimed their Spotify for Artists profiles for the reason that world’s largest music subscription service launched within the South Asian market two years in the past.
“Stories” have been primarily to rising platforms’ every day lively customers, with Instagram revealing in 2019 that 500 million users try Instagram Stories on daily basis. This raises an fascinating level: why would followers not simply sustain with their favorite artists on Instagram, the place they already are, as a substitute of opening one other app? Maybe if there’s unique content material. Spotify will hope that artists try this — driving individuals to come to Spotify Clips, and keep afterwards to play some songs.
Spotify now has greater than 345 million month-to-month lively customers and over 155 million paid subscribers all over the world, the Sweden-headquartered music big announced earlier in February.