ENTERTAINMENT

Squaw Valley ski resort will retire ‘racist’ identify and change into Palisades Tahoe

The historic Squaw Valley ski resort close to Lake Tahoe shall be renamed Palisades Tahoe after its house owners decided that the time period “squaw” was offensive to Indigenous lady.

“This identify change displays who we’re as a ski resort and neighborhood,” stated Dee Byrne, president and chief working officer of the resort. “We’ve a repute for being progressive and boundary-breaking on the subject of feats of snowboarding and snowboarding. We’ve confirmed that these values transcend the snow for us.”

The brand new identify — which means steep, excessive cliffs — is a reference to the sheer granite faces and chutes across the resort. The brand new emblem resembles an eagle above two mountain peaks. The identify will characterize each the present Squaw Valley and Alpine Meadows ski resorts in Northern California.

The identify change comes a few yr after the Washington NFL franchise dropped its “Redskins” moniker and Indian head emblem following many years of criticism that they’re offensive to Native People. FedEx, Nike, Pepsi and Financial institution of America all spoke out in opposition to the earlier identify, which the franchise adopted in 1933 when the group was primarily based in Boston. The franchise is anticipated to announce its new identify in 2022.

Solely two months in the past, the Cleveland Main League Baseball group that has been referred to as the “Indians” since 1915 introduced it should change its identify to Guardians, additionally responding to an ongoing nationwide dialogue about logos and names that many take into account racist.

Resort operators say the choice to ditch “Squaw Valley” got here after an “in-depth analysis and discovery course of” into the historical past of the area and the Washoe Tribe who referred to as the Olympic Valley house, in addition to a number of surveys and focus teams amongst locals, staff, skiers and members of the Washoe tribe, in response to resort officers.

The analysis concluded that the phrase “squaw” is taken into account a racist and sexist slur in opposition to Indigenous girls, in response to the resort.

The Washoe Tribe of Nevada and California launched an announcement Monday, commending the identify change, calling it a “milestone choice.”

“Over time, the phrase ‘squaw’ got here for use as a derogatory and racist time period in opposition to Native American girls,” the tribe stated. “Native American communities throughout the nation have been working for years to have this time period faraway from place names of their ancestral lands.”

Linguists and different specialists on Native American languages describe “squaw” as a disparaging phrase for “lady” or “spouse.”

“We had been compelled to alter the identify as a result of it’s the proper factor to do, particularly for the generations but to come back, who will develop up with out having to make use of a slur to establish the place the place they chase their desires down the mountain,” stated Ron Cohen, former president and chief working officer of Palisades Tahoe.

Squaw Valley, which opened in 1949, and close by Alpine Meadows mixed in 2011 below the dad or mum firm KSL Capital Companions and the administration firm Squaw Valley Ski Holdings.

The resort, which hosted the Winter Olympics in 1960, has additionally been often known as Olympic Valley.

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