Plum Organics presents a spread of merchandise for infants, toddlers and youngsters. All of the corporate’s merchandise are licensed natural and Non-GMO Project verified. Campbell Soup acquired the enterprise in June 2013.
“We’re excited to welcome Plum Organics’ nutritious line of baby, toddler and kids’ food products to our imaginative world of delicious, whole fruit snacks,” mentioned Harry Overly, president and chief government officer of Sun-Maid Growers of California. “Our purpose is to help mom find better-for-you food options that taste great and kids will love. Adding Plum to our innovative product lineup delivers even more choices for her and her family.”
Mr. Overly added that Plum is a pure match for Sun-Maid given the corporate’s experience, management and speedy progress in wholesome snacking.
“Its acquisition is an integral part of our continued dedication to providing superior products while delivering category growth,” he mentioned. “We’re dedicated to carrying on Plum’s mission of serving infants the easiest meals from the primary chew.”
The Sun-Maid Growers product portfolio at the moment consists of raisins, bitter raisin snacks, yogurt coated merchandise, bites, dried fruit and a wide range of natural fruits. In 2020, the corporate undertook a packaging redesign challenge that included accentuated callouts, together with “0 g of added sugar” and “made with whole fruit,” as effectively a Non-GMO Project verification on the entrance of the packaging.
Plum Organics was part of Campbell Soup’s Meals & Beverages enterprise unit. Chris Foley, president of Meals & Beverages, mentioned of the deal, “The sale of the Plum Organics baby food brand is part of our ongoing strategic process to create even greater focus on driving growth in the division’s core categories of soup, sauces and beverages.”
The transaction is predicted to shut within the spring of 2021, in accordance to the businesses.