Business

Sun Pharma ropes in Pankaj Tripathi as brand ambassador for Abzorb dusting powder

In the brand new marketing campaign conceptualised by Lowe Lintas Mumbai, Tripathi is seen selling the prophylactic utilization of Abzorb dusting powder Sun Pharma Consumer Healthcare, a division of Sun Pharmaceutical Industries Ltd. on Monday introduced that it has roped in Pankaj Tripathi as the brand new brand ambassador of Abzorb dusting powder. In a brand new marketing campaign conceptualised by Lowe Lintas Mumbai, on the theme, “Apnao Abzorb ka haath” Pankaj Tripathi is seen selling the prophylactic utilization of Abzorb dusting powder to maintain fungal infections at bay.

The marketing campaign reveals that every day use of Abzorb dusting powder prevents extreme sweating and helps deal with issues attributable to sweat. The marketing campaign makes use of ‘hand’ as a visible gadget, prompting victims to respect their arms and put them to good use, leaving sweat associated issues to Abzorb dusting powder. The marketing campaign additionally goals to domesticate the behavior of utilizing the product every day to maintain one free from an infection and itching. “The double-action sweat control formula of the product minimizes dampness due to which the fungus aggravates. Thus, making sure the infection never takes place. Pankaj plays the role of a proponent for the product and communicates prophylactic usage in his usual style,” the corporate mentioned in an announcement.

The new marketing campaign goals to sensitise shoppers about the benefits of preserving sweat and its related issues at bay through the use of Abzorb dusting powder every day, Vidhi Shanghvi, enterprise head, Sun Pharma Consumer Healthcare mentioned. “Abzorb’s unique combination of talc and starch ensures superior sweat absorption and strong protection against fungal infections due to clotrimazole.”

Fungal infection is a covert but common problem that worries many. In this campaign, Pankaj Tripathi in his usual demeanor and light hearted way advocates people to curb the problem of sweat and fungal infection related problems in advance, so that one can focus on doing better, greater work,” Madhu Noorani, president, Lowe Lintas, added on the marketing campaign.

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