The new yr isn’t even a month outdated, and Target is already making plans for the 2021 vacation season.
The retailer introduced Wednesday it plans to close stores on Thanksgiving Day this yr.
Target closed for the vacation in 2020 in an effort to “minimize crowds and help our guests take the stress out” of vacation buying through the coroanvirus pandemic, the corporate stated in a information launch.
The retailer additionally shifted away from its regular method to Black Friday, spreading out offers over the vacation season and permitting prospects to make use of contactless cost and reserve their locations in line exterior shops.
“The response was so positive that we’ll carry it forward this year, keeping our Target stores closed all day long on Thanksgiving Day,” Target stated.
Target is the primary main retailer to announce its plans for the 2021 vacation season.
Last yr, several retailers introduced they’d shut for Thanksgiving 2020 and modify how they tackled Black Friday — the unofficial kick-off to the vacation buying season identified for drawing main crowds.
Walmart kicked off the bulletins in July. It was the primary time the retailer hadn’t opened on Thanksgiving Day for the reason that late Nineteen Eighties, USA Today reported.
Several fashionable retailers adopted swimsuit, together with Best Buy, Bath and Body Works, Kohl’s and Macy’s.
In the wake of Target’s amended method to the vacations, it noticed an increase in holiday sales final yr.
The retailer stated its comparable gross sales elevated 17.2% for November and December in comparison with the identical interval in 2019.
In-store gross sales had been up greater than 4% and on-line gross sales soared a whopping 102%, the corporate stated.
Target stated its comparable digital gross sales had been pushed by Target’s same-day companies together with order choose up, drive up and Shipt, which collectively grew 193% in November and December in comparison with these two months in 2019.