The founder and CEO of Worre Studios shares how she created a state-of-the-art manufacturing studio in a pandemic.
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Opinions expressed by <em>Entrepreneur</em> contributors are their very own. <small class="grey-text text-darken-1"> </small> Marina Worre is somebody who will not be afraid of change. She embraces it. As co-founder and CEO of Network Marketing Pro, Inc., she and her husband Eric have produced hundreds of hours of <a href="https://www.entrepreneur.com/topic/video" class="auto-tagged ga-click ent-tags" data-ga-category="autotag-linking" data-ga-label="ent-tags" data-ga-action="/topic/video">video</a>-based coaching content material in addition to a few of the largest and most prestigious in-person coaching occasions on the earth. When COVID-19 hit, they'd to determine how they have been going to achieve their group if they might not maintain their two signature occasions: Go Pro Recruiting Mastery and The Most Powerful Women in Network Marketing. That’s when Marina got here up with Worre Studios. She curated a group of audio and video <a href="https://www.entrepreneur.com/topic/production" class="auto-tagged ga-click ent-tags" data-ga-category="autotag-linking" data-ga-label="ent-tags" data-ga-action="https://www.entrepreneur.com/topic/production">production</a> specialists to construct a 25,000-square-foot state-of-the-art manufacturing studio in Las Vegas to carry extra interactive, on-line experiences to life. She sat down with <a href="http://www.jessicaabo.com/" rel="nofollow noopener" goal="_blank">Jessica Abo</a> to share how firms and presenters can work along with her studio and her recommendation for entrepreneurs.
Jessica Abo: Marina, how did you pivot your online business when Covid hit?
Marina Worre: As quickly as Covid hit, my occasion could not occur as a result of we nonetheless did not know the way precisely to ship it. So, we simply did a fundamental reside stream and had 100,000 individuals watching it. It was a variety of enjoyable. We delivered a variety of nice worth, however it was sort of like one aspect communication. In late July, we realized now we have to give you an answer. So, a type of options was to construct a studio.
You constructed Worre Studios, a 25,000-square-foot, state-of-the-art manufacturing studio in Las Vegas. What have been you hoping to create?
I wished to create the expertise the place individuals really feel like they’re with me within the viewers and have the power to ask questions, to speak to the presenters and have a way more enjoyable, interactive expertise. The items of the expertise that we put collectively allowed individuals to take part in a means that each single individual has a entrance row seat. My husband and I spoke publicly for a few years. We spoke in enormous arenas the place you do not see individuals within the again rows. And on this case, we have been capable of put lots of people on these screens, however the enjoyable half, we are able to unmute them and begin the dialog with any of them at any second in time. Thousands of individuals in entrance of you, and you can begin a dialog with any of them. So individuals felt a totally totally different engagement. They felt like they have been there. They felt extra current.
Walk us via the person expertise.
It’s one thing just like what you’d do with a lodge. If you wish to lease the ballroom, the lodge will information you and enable you with the totally different manufacturing features. That’s precisely what we do. We can put the manufacturing group collectively. We can put the totally different expertise items collectively obligatory so that you can conduct your occasion, however you’ll nonetheless should do the advertising. You will nonetheless have to achieve out to your viewers.
Speaking of audiences, do you continue to plan on holding your girls’s occasion this spring?
Absolutely. I’m so excited. I wished to do it larger and higher. I’ve huge goals as a result of I wish to put 200,000-plus individuals at that occasion to encourage girls to the state that they will imagine in themselves, as a result of I believe as soon as a lady believes in her personal self, she’s unstoppable, she will be able to actually change the world. Women’s Event is occurring May 14th via the sixteenth and you may register at mpw2021.com. It’s going to be a tremendous expertise, and I can not wait to see you there.
What recommendation do you might have for different entrepreneurs who needed to pivot this yr or who might need to pivot sooner or later?
Change will not be at all times dangerous. Change is how we be taught and the way we develop. Sometimes the darkest second of your life can flip into probably the most superb breakthroughs. They could not look like that in that second, however whenever you look again, you’ll notice that due to that one occasion or due to no matter occurred to you, you have been compelled to look in a unique alternative. You have been compelled to see issues via totally different lenses, and that was obligatory for you to have the ability to see the larger image.
Sometimes we’re knocking on the improper door, however there’s a subsequent door that is open. Because we are so satisfied the primary selection is the one means, we aren’t capable of see totally different alternatives in several methods how we are able to get to our objectives and goals.
Just hold shifting, control your aim and discover other ways to get there.