Holding out hope for a greater yr on a cautious notice of optimism, the curtains on 2021 have lifted and thus begun. From a travel and hospitality perspective, a query emerges: are there some notable trends which can be probably to scale up this yr? From remote working, luxurious staycations, pod travel to the idea of ‘bleisure’ combining enterprise and leisure travel as an rising section, we expect there are lots of rising trends. Few main gamers in the hospitality ecosystem shared their insights with Financial Express Online as follows.
Nibhrant Shah, Co-Founder & CEO, Isprava & Lohono Stays outlined the next 5 key trends for the yr as follows:
Remote working: Virtual conferences and on-line courses have made it simpler for folks to work from any nook of the world with none hassles.
Luxury staycations: Domestic travel with desire to staycation: With worldwide travel restrictions and quarantine guidelines, there’s going to be an increase in home travel with additional push for luxurious staycation choices. They now want villas over lodges and eating places with extra areas together with manicured gardens, villas with a yard, pool with a deck and extra.
Pod travel: This pandemic has introduced a change in the angle of a traveller. They have realised the significance of being with family members. Our company additionally largely embrace a household of greater than 4, with pets or a detailed knitted group.
Traveling nearer to cities: Locations most popular by travellers are shut to the town they reside in in order that they’ll expertise a slower tempo of life but nonetheless be shut to their actuality.
Regenerative travel: After the lockdown, individuals are wanting to travel to the interiors or anywhere which is nearer to Nature to refresh themselves from a very indoor way of life.
According to Kamesh Shukla, EVP and Head for APMEA-RateGain, there are few notable trends through the unprecedented occasions that are probably to acquire momentum this yr. In his phrases, “The priorities of traveller behavior continues to evolve, and this will never be the same again.” He additional elaborated on few area of interest travel trends which can be rising as follows:
New micro-segments with hybrids inside conventional travel segments
This pattern prevailed throughout pre covid inside home, regional and worldwide landscapes; just like the staycationers ,drive-cationers, workations that advanced from the “bleisure” section (hybrid of Business + Leisure). In truth, the micro sub-segmentation will proceed to evolve and get much more advanced with altering priorities, preferences and patterns of the visitor habits along with the brand new market modifications.
Resorts and Vacation Rentals witness sturdy demand
As vacationers emerge from the pandemic and discover choices for staycations or a change of surroundings in a protected and sanitized method, in search of bigger areas which can be higher outfitted for longer leisure stays and social isolation, suburban locations, resorts and VacationRental (VR) trade continues to witness sturdy demand, outpacing lodges on the pandemic restoration entrance.
Hotels & airports might witness 4x improve in questions associated to security protocols
Guests/Travelers are placing well being and security first and this shall proceed to be the prime ask. At the identical time they’re additionally turning to social media to study extra about locations, airways and lodge’s security protocols and re-openings. Hotels and Airlines can count on to see a 4x improve in questions round property restrictions and security procedures on social as we pattern upwards on the restoration facet.
Digital expertise emerges key gamechanger for hospitality section
Before the pandemic, vacationers or company interacted with a lodge model primarily via the bodily expertise (e.g., how snug was the mattress) and the service expertise (e.g., how simple was the check-in course of?). Now, there’s the digital expertise and lodges are at present least outfitted to capitalize on the digital expertise which ensures that every one visitor wants are met just about – earlier than, throughout in addition to after their keep.
Across India’s hospitality section, the digital metamorphosis has been nothing else than transformational for leisure and enterprise vacationers.
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Highlighting digitisation efforts, Bhagwan Balani – General Manager, ITC Grand Goa Resort & Spa informed Financial Express Online, “A number of operation related activities have been digitised thereby enabling contact light services. We have rolled out QR friendly in-room menu for dining, guest service directory, digitalised restaurant menus and Check-in & Check-out processes empower the guest to stay safely distant. In fact, the advanced sanitisation methods deployed in guest limousine services and baggage are duly tagged as ‘Sanitagged’ to provide guests with an added reassurance. Each room has its own private balcony ensuring that a guest can relax in the comfort of the room itself. Guest safety is prioritised above all, and the rooms are serviced only when a guest is away from the room, after soliciting a time.”
The factor is that on the finish of a visit or a vacation, travellers need to be ok with themselves and the alternatives they made about each facet of their travel and lodging. Even when the blissful and leisurely moments are few and much between, the sense of fulfilment of getting it’s unmatched when you’ve travelled and made decisions for your self and your loved ones or pals.
These travel trends spark a brand new starting in 2021. One step at a time, travellers can take up and decide for what fits them greatest whereas adhering to the security protocols and social distancing norm.