Topgolf will offer a sneak peak at golf experience with pop-up at UNC’s Kenan Stadium

Durham’s new Topgolf will open in mid-2022 and employ almost 400 workers.

Durham’s new Topgolf will open in mid-2022 and employ almost 400 workers.

Courtesy of Topgolf Entertainment Group

Topgolf Entertainment Group will bring its popular, new-age golfing experience to UNC-Chapel Hill for a long weekend in March.

Gifted golfers and high-handicappers alike were thrilled when Topgolf announced plans to open a new facility in Durham next year. The three-story, 102-bay building won’t open until summer, but Topgolf enthusiasts can get a sneak peak of what’s to come at a pop-up version of the high-tech driving range.

UNC’s Kenan Memorial Stadium, home of the Tar Heels football team, will host Topgolf from Thursday, March 3, to Sunday, March 6, as part of the company’s Live Stadium Tour. Topgolf piloted the pop-up program last year. About 45,000 participants hit 1 million golf balls in football, baseball and soccer stadiums across the country, according to a press release.

“At our core, we want to create fun experiences one can only get from Topgolf, and that is exactly why we are thrilled to be kicking off another year of our Topgolf Live Stadium Tour,” Geoff Cottrill, Topgolf’s chief marketing officer, said in the release. “We can’t wait to welcome guests throughout the year to take a swing at Topgolf targets on the fields of iconic stadiums across the country.”

Topgolf is partnering with REVELxp, a sports hospitality group, to organize its pop-up event. The four-day jamboree will feature much of the technology that has been Topgolf’s backbone, including proprietary flight tracers that chart ball path on a screen in each hitting booth. Elsewhere in the stadium, Topgolf will set up a “festival area with family-friendly games, photo opportunities and plenty of food and beverage offerings,” a press release said.

Tee times can be reserved in one-hour increments. General admission tickets will start at $40, but may vary, the company said. “Experiential” tickets will also be offered, providing behind-the-scenes access to the venue and an exclusive gift bag.

Visit the Topgolf Live Stadium Tour website to purchase tickets as they become available.

Topgolf stadium tour
Topgolf is coming to the Triangle with a permanent location next summer. But first, it will bring its golf experience to Kenan Memorial Stadium. Topgolf

Topgolf Durham

Topgolf, which counted Carolina Hurricanes owner Tom Dundon among its early investors, has long sought a Triangle location.

The Dallas-based company considered locations at Cary Crossroads and Cary Towne Center as early as 2014, but abandoned its efforts over residents’ concerns, The News & Observer previously reported.

In October, Topgolf announced it had finalized plans to open in Durham near Research Triangle Park. It will be the company’s third North Carolina venue after two in Charlotte.

The new Topgolf will serve as an anchor business in the 46-acre Park on Page development, just west of I-540 and I-40. The business is expected to create almost 400 new jobs.

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Lars Dolder is a business reporter at The News & Observer with a focus on retail.


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