Twitter May Struggle to Replicate Bumper 2020 Growth: Analysts

Twitter will battle to replicate a bumper 2020 dominated by the US political battles, civil unrest, and the COVID-19 disaster as individuals enterprise out following vaccine rollouts, Wall Street analysts stated on Friday.

The lifting of restrictions as individuals get vaccinated has largely seen benefiting different digital advert companies akin to Facebook and Alphabet’s Google whose shares soared after reporting blockbuster outcomes this week.

Not so with Twitter. Shares sank greater than 12 p.c on Friday after the social media firm reported first-quarter revenue and consumer numbers largely in step with analyst estimates and warned the present quarter might be its worse because it eyed a weaker 2021.

“The company’s weak future guidance suggests that repeating this performance will be extremely difficult,” stated Haris Anwar, senior analyst at, including that extra individuals will look to interact in offline actions because the vaccine rollouts choose up.

Although different tech corporations have warned of a drop in customers this 12 months, they’re nonetheless upbeat on advert spending as entrepreneurs strive to goal shoppers keen to spend and journey after being locked indoors for over a 12 months.

“Twitter doesn’t seem well positioned to actually capture the most dynamic part of the digital advertising economy as they lack both sufficient scale of users and the first party data signals that attract performance based marketers,” stated Michael Nathanson, senior analysis analyst at MoffetNathanson.

A vow to concentrate on new merchandise and options by Twitter did little to allay investor issues on Friday.

However, some analysts discovered the corporate’s current-quarter income forecast conservative as they anticipate newer app options and return of dwell occasions to increase consumer engagement and monetisation in coming months.

At least eight brokerages minimize their worth targets on Twitter after the corporate forecast tepid income progress for the second quarter.

Of the 40 analysts protecting the inventory, 29 have a “hold” or decrease ranking and the remainder have a “buy” or larger ranking. The present median worth goal on the inventory is $70, as per Refinitiv knowledge.

© Thomson Reuters 2021

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