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Vi launches Premium Video On Demand (PVOD) service on Vi Movies & TV App

Leading telecom model, Vi as we speak introduced the launch of its Pay Per View service mannequin, clubbed with offers from Hungama Digital Media Entertainment. This is a first-of-its-kind providing by a telco in India’s exploding Premium Video On Demand (PVOD) market.

This will allow Vi prospects to get entry to 380+ film titles together with one of the crucial talked about movie in 2020 by the grasp movie maker Christopher Nolan – “Tenet,” in 4 languages – Hindi, English, Tamil and Telugu.

The PVOD market in India may be very untimely however promising, as Indian viewers continues to be value aware and picky. The PVOD fashions are altering within the new put up pandemic period as shoppers are taking a look at different choices of leisure within the consolation of their properties.

Vi Movies & TV Pay per view mannequin is a pure extension of our leisure choices. The present choices enable customers to observe content material at no further price as per their recharge or post-paid plans. Pay per view launch is furthering the agenda to empower customers to pay for the content material that they need to watch, in a language they need to watch.

Commenting on the partnership, Avneesh Khosla, CMO, Vi stated, “Vi continues to drive the agenda to partner with top content providers to delight our customers with new propositions and cost effective offerings. With the opening of the economy and entertainment business, new content consumption models are emerging that allow users to watch single content for a specific price. Our innovative and partnership led content strategy has helped us adopt a telco-first approach for content monetisation in this hugely untapped market. We look forward to working with like-minded partners like Hungama Digital, to grow this segment.”

Speaking on the partnership, Siddhartha Roy, COO, Hungama Digital Media stated, “Through our partnerships with international studios, Hungama Play offers its users the opportunity to watch the latest Hollywood blockbusters within a few weeks of their theatrical release, in a pay per view model. The integration of Hungama Play’s transactional service with Vi Movies and TV will allow their users to explore and consume an extensive library of the latest Hollywood titles, giving them access to global entertainment on their phones. We have had a long and fruitful relationship with Vi and are certain that the latest association will expand the scope of on-demand services that can be offered to Vi users.”

The partnership between Vi and Hungama is designed with the target of bolstering the expansion of digital ecosystem in India, and can enable Vi prospects to entry premium Hollywood motion pictures. Some of the titles which will likely be showcased and will likely be obtainable for Vi prospects, as part of this initiative are – Tenet, Joker, Birds of Prey, SCOOB, Aquaman, to call a couple of.

Tenet will now be obtainable to Vi prospects at a beautiful value level of INR 120 together with the most effective of extra 2020 motion pictures, whereas different motion pictures will likely be obtainable at INR 60.  This is the most effective pricing available in the market for Hungama motion pictures. Users can lease a movie title and watch it inside a window of 48 Hours from the consolation of their dwelling. They even have the choice to Chromecast the movie and watch it on a big display screen. 

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