Viacom18’s advertising-led digital arm VOOT has been on the forefront of making essentially the most numerous interactivity and engagement experiences for its customers. With many classes of first ideas, the main OTT layer has unleashed the facility of fandom and bridged the hole between the followers and artists. With 14 Million gamers partaking on the platform over the past yr on immersive experiences like Fantasy League, Play-Along, Live Voting, Quizzes & Polls and Call for Entries, the interactivity on the platform is unparalleled within the class.
From the nation’s largest actuality reveals to the preferred fiction dramas, Voot has been on the forefront of non-fiction interactivity, actually constructing a dual-screen expertise. By creating distinctive and fascinating experiences enabling followers to come back on their favorite reveals in addition to empowering them by offering a platform to share their opinions via properties like Bigg Boss fantasy league and KBC play alongside, VOOT has garnered over a phenomenal 3Million interactivity entries. To additional the engagement round its fiction content material, the platform has now launched Interactivity for fashionable reveals like Pinjara and Ishq Mein Marjawan, which has propelled the interactivity by 2X.
About amping up its interactive gameplay, Gourav Rakshit, COO, Viacom18 Digital Ventures, stated, “In the past year, India’s transition from offline to online space has been significant and the category game-changer is set to be interactivity which we believe is the future and the most significant edge held by OTT platforms. Leading the space with interactive solutions, VOOT has always been committed to bringing the best experiences for its users and curated experiences around our content is a step towards elevating the brand and content experience on Voot”
Having struck an emotional chord with its large fan base, Ishq Mein Marjawan’s created attention-grabbing conversations across the lead couple, Riddhima and Vansh’s chemistry. Taking these conversations ahead on digital and permitting #AsliFans and viewers to develop into a a part of the present and work together straight with the lead stars, VOOT launched a UGC driven IP, ‘Shoot Karo Stars Se Milo’. The UGC driven IP offers customers a probability to re-enact their favorite couple’s finest dialogues and moments. Pinjara Khubsurti Ka then again drives engagement by way of a ‘Khelo Aur Jeeto’ contest format. One fortunate winner will get a possibility to work together with the star forged via a video name each week.
Along with customers, the platform has additionally been creating interactive alternatives for manufacturers to combine with related content material, successfully inform their model story and attain out to the target market. VOOT continues to deepen engagements on the platform via constantly launching IPs to reinforce interactive mess around its content material and supply unforgettable and immersive experiences for its #AsliFans.