Chief minister Mamata Banerjee had promised to distribute footballs to the clubs and school students during campaigns. From July the new Khela Hobe scheme will be launched. The CM was seen throwing footballs towards the crowd as part of the popularising the campaign ‘Khela Hobe’. Even the slogan had touched Prime Minister Narendra Modi who was heard saying “Khela Hobe Unnayaner.” The CM had earlier inaugurated football tournaments for the youths of Jangalmahal and Sunderbans and employed the winning team members as civic volunteers or as junior constables.
The CM said during the campaigns that the state government would be distributing 50,000 “Joyee” brand footballs to the clubs.
The sports and youths affairs department’s additional secretary, Uttam Kumar Patra, has written to the district youth officers that “All the registered clubs will be given football of Joyee brand under Khela Hobe programme to encourage the youths to play the game and thereby develop sports activities in the state.” Patra said that the distribution of footballs will start from the first week of July. The district youth officers have been asked to prepare a list of the registered clubs in the blocks and the municipalities by June 28.