Whatfix: Helping businesses on their digital journey

Khadim Batti, CEO & co-founder, WhatfixKhadim Batti, CEO & co-founder, Whatfix

Whatfix is a fast-growing digital adoption platform that helps speed up product adoption throughout enterprises. It guides customers by straightforward, easy, step-by-step walkthroughs to take advantage of use of their present tech stack. “The more sophisticated the platform or application, the more valuable Whatfix can be,” says Khadim Batti, CEO and co-founder, Whatfix. “Whether it’s providing step-by-step instruction on walking through a CRM system, or onboarding an employee rapidly on a critical tool, Whatfix ensures that the process is smooth and efficient.”

The journey of Whatfix started in 2011 when Batti and his co-founder, Vara Kumar determined to begin SearchEnabler, a advertising DIY product for SMBs.

While the answer acquired good traction with about 100 clients inside a yr, clients required instruction and help in leveraging the answer. It was this core pain-point which led to the inception of Whatfix in 2014. It has places of work in San Jose, California and Bengaluru.

“As the world shifts online, companies need to avail the full potential of enterprise technology and tools they have already invested in and Whatfix is supporting this effort,” says Batti. Whatfix performs a big position in making certain that all the worker base is onboarded and is ready to successfully use the instruments at their disposal by coaching on new software program and processes. Whatfix provides a singular digital adoption platform—in-app walkthroughs, movies, and guides for utilizing new software program options and options.

“We have designed the platform such that customisation and authoring of outflows is one of the easiest. In a remote workplace, users no longer easily reach out to a colleague to walk through sophisticated solutions like their CRM. This makes it critical for us to enable independent production and make everyone more efficient to sustain business momentum in these dynamic times,” says Batti.

In 2019, Gartner recognised its class—Digital Adoption Solutions—and positioned Whatfix as one of many pioneers within the area. “Since then we have been recognised by Deloitte and Everest Consulting,” says Batti. Recently, Whatfix has been featured within the LinkedIn Top 10 Indian Startups 2020 record, showcasing the way it has emerged as one of many leaders within the digital adoption resolution class.

In order to boost its resolution, in 2019, Whatfix acquired Airim, an organization that gives an AI-powered Personalisation Engine for customers and clients. “By incorporating Airim’s capabilities we will be able to provide hyper-personalised in-app guidance at the user’s point of need such as analyse clickstreams, how long a step takes and where users get stuck or abandons the process completely,” says Batti. “Another key highlight of the year was that we doubled our total revenue. And based on our successes of helping enterprises with their web applications in 2020, Whatfix is also venturing into solutions for desktop and mobile applications.”

According to Batti, the present pandemic has accelerated the tempo of digital transformation throughout industries. The adoption and optimum utilisation of essential platforms and instruments varieties a significant a part of digital transformation. “Our SaaS offering is helping businesses increase the output of companies while reducing the costs of tech enterprise tools,” he provides.

Whatfix has raised about $50 million in funding to this point. In February 2020, it raised $32 million in Series C funding. “We are looking beyond just product evolution, and aim to commoditise the value from technologies such as automation, AI and contextualisation to bring about a change in user-software experience,” he provides.

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