ZEE Digital crosses 300 million Monthly Active Users; grows 4x from 75 million in just 2 years

The digital arm of Zee Group, Zee Digital continues to achieve new landmarks and strengthen its presence in the digital world crossing the 300 million MAUs (Monthly Active Users) mark in April 2021. Zee Digital, which is unfold throughout 31 web sites, 20 manufacturers and 12 languages has registered spectacular progress of (*75*) in MAUs in the previous two years and continues to guide the digital house among the many prime Indian media publishers.

Zee Digital achieved over 310 million mixture MAUs throughout its community in April 2021 up from solely 75 million MAUs in April 2019 below the management of Rohit Chadda, CEO-Digital Publishing, Zee Group. While the community witnessed progress throughout the portfolio, the biggest progress contributions got here from flagship manufacturers like (11x progress), Zee News (3.(*75*) progress), DNA (4.3x progress), (5.2x) and WION (7.8x). 

In the previous 2 years ZEE Digital has launched digital platforms for all of its broadcast manufacturers like ZEE Hindustan, ZEE Madhya Pradesh Chhattisgarh, ZEE Bihar Jharkhand, ZEE Rajasthan, ZEE Uttar Pradesh Uttarakhand, ZEE Odisha, ZEE Punjab Haryana Himachal and ZEE Salaam. Further, it launched digital-only manufacturers in Tamil, Telegu, Malayalam and Kannada to extend its attain in South India. 

Mobile contributes 95% of customers therefore whole product roadmap is focussed on cell first. The group launched native cell apps for 4 main manufacturers – flagship digital model, quick rising nationwide Hindi information model Zee Hindustan, #1 bengali information model Zee 24 Ghanta and #1 Hindi enterprise information model Zee Business making the content material accessible to the top customers on the go. At the identical time, efficiency, UI/UX and measurement enhancements in the updates of current WION and Zee News cell apps helped them turn out to be the very best rated information apps in the World and in India respectively with person scores of 4.9 and 4.7, respectively on Google Play retailer. Further, PWA expertise deployment for cell net has proven great progress in natural net site visitors and the plan is to increase it to all our manufacturers.   

Recently, ZEE Digital did the biggest PWA (Progressive Web App) launch for 13 of its nationwide and regional information manufacturers masking 9 languages to supply seamless information consumption expertise on cell net to cater to low-end smartphone customers and customers in low bandwidth areas. Earlier this 12 months, launched its new cell web site to offer a extra immersive expertise to customers which resulted in great progress for the model in phrases of month-to-month energetic customers.

On the substantial development in the digital person base and future plans, final 12 months through the US presidential elections, a primary of its variety digital-first international launch was achieved of the worldwide information channel WION, making it obtainable on 4 billion linked gadgets globally. The model obtained great response in the worldwide markets and has seen 90% progress in customers over the previous 6 months. The progress and increment has been inspiring and is pushing the workforce on daily basis to give you unbelievable concepts to assist customers to obtain quick access to content material. There is immense confidence that the methods deliberate for 2021 will proceed to gasoline Zee Digital’s progress and break new information in this ever-developing Digital area. 

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