New Delhi [India], May 4 (ANI/ Growthxo): The digital arm of Zee Group, Zee Digital continues to succeed in new landmarks and strengthen its presence within the digital world crossing the 300 million MAUs (Monthly Active Users) mark in April 2021.
Zee Digital, which is unfold throughout 31 web sites, 20 manufacturers and 12 languages has registered spectacular progress of 4x in MAUs up to now two years and continues to guide the digital house among the many prime Indian media publishers.
Zee Digital achieved over 310 million combination MAUs throughout its community in April 2021 up from solely 75 million MAUs in April 2019 below the management of Rohit Chadda, CEO-Digital Publishing, Zee Group. While the community witnessed progress throughout the portfolio, the most important progress contributions got here from flagship manufacturers like India.com (11x progress), Zee News (3.4x progress), DNA (4.3x progress), BollywoodLife.com (5.2x) and WION (7.8x).
ZEE Digital CEO, Rohit Chadda commented, “During the past two years, our entire effort has been focused towards catering to the 450 million newsentertainment internet audience in India and the results are here for all to see. The future of digital content lies in 3Vs – Video, Vernacular (Languages) and Voice and that’s what our focus has been. Bringing videos to the forefront on the product along with setting up strong video infrastructure has helped us grow from 200 million video views in FY19 to over 2.5 billion video views in FY21. During the 2020 lockdown, we launched OTT apps for Zee News to capitalize on the increased adoption of OTTs. We launched 8 broadcast brands on digital and launched 3 new regional languages – Odia, Punjabi and Urdu on digital to penetrate these markets in depth. As a result, we’ve seen a very strong growth from Video and Vernacular both and intend to continue to focus on the same in the near future.”In the previous 2 years ZEE Digital has launched digital platforms for all of its broadcast manufacturers like ZEE Hindustan, ZEE Madhya Pradesh Chhattisgarh, ZEE Bihar Jharkhand, ZEE Rajasthan, ZEE Uttar Pradesh Uttarakhand, ZEE Odisha, ZEE Punjab Haryana Himachal and ZEE Salaam. Further, it launched digital-only manufacturers in Tamil, Telegu, Malayalam and Kannada to extend its attain in South India.
Commenting on his mobile-first method, Chadda additional provides, “Mobile contributes to 95 per cent of our users hence our entire product roadmap is focussed on mobile first. We launched native mobile apps for 4 of our major brands – our flagship digital brand India.com, our fast growing national hindi news brand Zee Hindustan, our 1 bengali news brand Zee 24 Ghanta and 1 hindi business news brand Zee Business making the content accessible to the end users on the go. At the same time, performance, UI/UX and size improvements in the updates of existing WION and Zee News mobile apps helped them become the highest rated news apps in the World and in India respectively with user ratings of 4.9 and 4.7, respectively on Google Play store. Further, our PWA technology deployment for mobile web has shown tremendous growth in organic web traffic and we plan to extend it to all our brands.”Recently, ZEE Digital did the most important PWA (Progressive Web App) launch for 13 of its nationwide and regional information manufacturers overlaying 9 languages to supply seamless information consumption expertise on cell net to cater to low-end smartphone customers and customers in low bandwidth areas.
Earlier this 12 months, India.com launched its new cell web site to supply a extra immersive expertise to customers which resulted in large progress for the model when it comes to month-to-month lively customers.
Talking in regards to the substantial development within the digital person base and it is future plans, Chadda says “Last year during the US presidential elections, we did a first of its kind digital-first global launch of our international news channel WION making it available on 4 billion connected devices globally. The brand received tremendous response in the global markets and has seen 90 per cent growth in users over the past 6 months. The growth and increment has been inspiring and is pushing the team every day to come up with incredible ideas to help users to receive easy access to our content. We are confident that the strategies planned for 2021 will continue to fuel Zee Digital’s growth and break new records in this ever-developing Digital domain”.
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